The payment widget is the most important part of the customer journey, said Artem Sydorenko, Marketing Manager at exactly®. In discussion with SBC News, he explained why his company allows full customisation of its widget for clients, which helps to minimise any doubts in the mind of the consumer. The most significant of these doubts, he added, arises when the …
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Tony Joeglal, Euro Payment Group: Local customisation key as new ways to play emerge
Tony Joeglal, VP Sales and Marketing at Euro Payment Group (EPG), tells us that an operator needs to offer local payment solutions to build the best relationships with its players, why providing services to former anti-gambling countries should be treated as an opportunity, and how – regardless of any country specific regulations – online gamblers expect to enjoy a quick …
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