Will Tyrrell has been promoted to Director of UK Media at Checkd Group, as the Manchester-based igaming business eyes up growth in its domestic market. Specific aspects of his new role will involve facilitation of ‘innovative partnerships’ with both operators and media organisations in pursuit of UK expansion. Having joined Checked Group in 2017 after his Oddschanger online betting hub …
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World Cups are the pinnacle of the sports betting calendar to attract new customers and drive engagement, but with the 2022 tournament unusually taking place in the winter, what does this mean for betting trends? As operators prepare for the biggest tournament of the year, we spoke with multiple providers from the sports betting industry to examine how this year’s …
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The FIFA World Cup is one of the biggest events in the sporting calendar and subsequently for bookmakers, but this year’s tournament comes with some unique challenges. Discussing the turbulent marketing conditions ahead of the winter World Cup this November/December, the ‘Making noise ahead of Qatar – driving cooperation between product and marketing’ panel identified potential hurdles but also keys …
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Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL. Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …
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Earlier this week, the UK Gambling Commission (UKGC) released its latest advice to operators, suggesting that they should be reassessing their approach to allowing customers to wager bets on novelty markets. The regulator has strongly suggested that, in relation to markets centred around reality tv shows dependent on public voting, operators should cease to accept bets “in parallel to the …
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In The World Cup’s Finest we ask various individuals to delve into their own personal history of football’s quadrennial showpiece extravaganza, selecting a number of favourites as well as revealing what is their very first World Cup memory. Paul Lowery, Head of Sports Trading at Sky Betting and Gaming, is the latest to share his own personal World Cup highlights …
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The England and Wales Cricket Board (ECB) forwarded proposals for a new 100-ball cricket format last week, which it is fair to say had received very mixed reactions worldwide. Encapsulating fifteen traditional six-ball overs and a final ten-ball over, meaning it will be twenty deliveries shorter than the ever growing Twenty20 (T20) format, plans would see an eight team city …
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