Tag Archives: Paul Lowery

How Swish Analytics is boosting Sky Bet’s player engagement with top US sports

Swish Analytics

Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …

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UKGC advises operators to reassess novelty market approach

Wooden Blocks with the text Advice. Wooden ABC

Earlier this week, the UK Gambling Commission (UKGC) released its latest advice to operators, suggesting that they should be reassessing their approach to allowing customers to wager bets on novelty markets. The regulator has strongly suggested that, in relation to markets centred around reality tv shows dependent on public voting, operators should cease to accept bets “in parallel to the …

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ECB proposals “another addition to an already packed marketplace”

Copyright: flynt / 123RF Stock Photo

The England and Wales Cricket Board (ECB) forwarded proposals for a new 100-ball cricket format last week, which it is fair to say had received very mixed reactions worldwide. Encapsulating fifteen traditional six-ball overs and a final ten-ball over, meaning it will be twenty deliveries shorter than the ever growing Twenty20 (T20) format, plans would see an eight team city …

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