Better Collective North America has named Brandon Boone as its Vice President, Communications Strategy & Public Relations. His remit is to lead all communications for the North American brand portfolio, including Action Network, RotoGrinders, VegasInsider.com, Playmaker HQ, and Canada Sports Betting. A statement from Better Collective noted that Boone brings more than 20 years of brand and corporate communications expertise …
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Better Collective powers up US vision with $240m buyout of Action Network
Better Collective AS stated that it has secured the ‘outright leader’s position’ in US sports betting’s media and affiliate landscape, having reached ‘definitive terms’ to acquire the Action Network. This Monday, Better Collective announced its biggest M&A transaction to date, acquiring all assets of US sports betting publisher Action Network for $240 million (€198m) on a ‘cash and debt-free basis’. …
Read More »Miami Dolphins Ross takes firm bet on The Action Network
US gambling media publisher The Action Network has secured the enterprise backing of US real estate billionaire Stephen Ross – owner of the Miami Dolphins and Hard Rock Stadium. Ross’ private equity vehicle RSE Ventures confirmed this morning that it had undertaken a $17.5 million investment in The Action Network, an enterprise seeking to dominate all US wagering media disciplines in …
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