At this year’s star-studded SBC Awards, Parimatch’s CEO Sergey Portnov was named Leader of the Year – an accolade which he was thrilled to receive. So as we approach the end of this challenging year, what better way to round off 2020 than by reflecting on the achievements of one of the industry’s top leaders. We spoke to Portnov to …
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Scout Gaming Group will aim to deliver a strong close to its 2020 trading, after the B2B daily fantasy sports software supplier reported that it had benefited from the return of a full sports calendar. Publishing its Q3 trading update for the period ending 30 September, Scout reported ‘record’ corporate revenues of SEK 15 million (€1.5m), an 85% increase on …
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2020 saw Ukraine launch global gambling’s most ambitious regulatory endeavour, aiming to deliver a comprehensive ‘Gambling Law’ framework governing all industry disciplines for land-based and online gambling verticals by 2021. Speaking on the ‘Welcome to Ukraine’ panel at the ‘SBC Digital Summit CIS’, Boris Baum, Deputy Advisor to the Head of the President’s Office, revealed a first-hand account of the …
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Despite the recent challenges laid out to gambling companies this year, mainly the COVID-19 crisis and the temporary halting of sport and retail, firms in the sector are always looking to develop its brand to secure long-term benefits. Speaking at SBC Summit Barcelona – Digital, Ivan Liashenko, Parimatch chief marketing officer, provided his services to discuss how to take a …
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Parimatch has secured terms with La Liga to become the official ‘CIS region betting partner’ of Spain’s highest tier of professional football. Agreeing terms on a two-year partnership, Parimatch confirmed that its brand will be displayed (where permitted) across 15 CIS state broadcast of La Liga matchdays. Parimatch’s logo will be showcased to CIS region audiences through the use of 3D …
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Parimatch has sealed a new partnership with English Premier League football club Everton after the operator was named the club’s ‘Official Betting Partner’. As part of the two-year agreement, Parimatch will become the team’s official betting partner in Europe and the Commonwealth of Independent States (CIS). In addition, Parimatch will gain the marketing rights to promote its brand in the …
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Parimatch has been revealed as Juventus’ official betting partner for the upcoming season with the deal expected to create ‘unparalleled entertainment experiences that resonate and inspire’. According to Juventus’ chief revenue officer, Giorgio Ricci, Parimatch will have a brand presence on TV broadcasts outside of Italy following the implementation of a new digital overlay that has been fitted to the …
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Parimatch has strengthened its portfolio of football sponsorships after being named as the official first team training wear partner for Leicester City. Parimatch will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season. Commenting on the agreement, Sergey Portnov, CEO at …
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The start of the 2020/2021 European football season, will see a drastic altering in the relationship between football clubs and betting operators. Once recognised as the leading marketing channel for targeting betting audiences and amplifying brand exposure, in the era of ‘responsible gaming’, European operators have had to rethink their sponsorship strategies under heightened regulatory scrutiny. Speaking on the ‘Future …
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Adjusting business operations and core systems for unprecedented working conditions, no other betting c-level position has felt more pressure and scrutiny than the CTO. Opening the ‘Innovation and Technology’ track on day two of SBC Summit Barcelona – Digital, tech experts and leading betting operators underlined that following an adjustment period, the industry faces a myriad of new variables beyond …
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