Tag Archives: parimatch

Parimatch: “It’s not even about money. It’s about your brand’

Despite the recent challenges laid out to gambling companies this year, mainly the COVID-19 crisis and the temporary halting of sport and retail, firms in the sector are always looking to develop its brand to secure long-term benefits. Speaking at SBC Summit Barcelona – Digital, Ivan Liashenko, Parimatch chief marketing officer, provided his services to discuss how to take a …

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Parimatch aims for highest CIS coverage with new La Liga partnership

Parimatch has secured terms with La Liga to become the official ‘CIS region betting partner’ of Spain’s highest tier of professional football. Agreeing terms on a two-year partnership, Parimatch confirmed that its brand will be displayed (where permitted) across 15 CIS state broadcast of La Liga matchdays. Parimatch’s logo will be showcased to CIS region audiences through the use of 3D …

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Parimatch scores Everton betting partnership

Parimatch has sealed a new partnership with English Premier League football club Everton after the operator was named the club’s ‘Official Betting Partner’. As part of the two-year agreement, Parimatch will become the team’s official betting partner in Europe and the Commonwealth of Independent States (CIS). In addition, Parimatch will gain the marketing rights to promote its brand in the …

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Parimatch nets highest Serie A coverage with Juventus

Parimatch has been revealed as Juventus’ official betting partner for the upcoming season with the deal expected to create ‘unparalleled entertainment experiences that resonate and inspire’. According to Juventus’ chief revenue officer, Giorgio Ricci, Parimatch will have a brand presence on TV broadcasts outside of Italy following the implementation of a new digital overlay that has been fitted to the …

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Parimatch secures Leicester City partnership

Parimatch has strengthened its portfolio of football sponsorships after being named as the official first team training wear partner for Leicester City. Parimatch will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all domestic and UEFA Europa League fixtures for the upcoming season. Commenting on the agreement, Sergey Portnov, CEO at …

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Mazza: Betting sponsorships are still relevant no matter what the restrictions are

The start of the 2020/2021 European football season, will see a drastic altering in the relationship between football clubs and betting operators.  Once recognised as the leading marketing channel for targeting betting audiences and amplifying brand exposure, in the era of ‘responsible gaming’, European operators have had to rethink their sponsorship strategies under heightened regulatory scrutiny.      Speaking on the ‘Future …

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Betting CTOs – Tech leadership faces tough choices to accommodate a brave new world 

Adjusting business operations and core systems for unprecedented working conditions, no other betting c-level position has felt more pressure and scrutiny than the CTO. Opening the ‘Innovation and Technology’ track on day two of SBC Summit Barcelona – Digital, tech experts and leading betting operators underlined that following an adjustment period, the industry faces a myriad of new variables beyond …

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Parimatch ups global esports appeal with Fnatic partnership

CIS betting group Parimatch has announced its biggest esports partnership to date becoming a global partner of pro esports organisation Fnatic winner of more than 200 championships across 30 different game types in the past decade. The partnership sees Parimatch join Fnatic’s roster of global brands, which includes BMW, Monster Energy, One Plus and AMD Radeon, serving as Fnatic CSGO …

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Parimatch hails top talent of inaugural ‘Universal Sports & Games Hackathon’

Parimatch has hailed its first ‘universal Sports & Games Hackathon’ as an unbridled success, as participants generated over 100 ideas in 48-hours of programming. Hosted from between 7-9 August, the hackathon organised by the betting group’s ‘Parimatch Tech’ unit and esports venture capital fund JKR saw over 400 developers, project managers, marketers and designers collaborate in innovating all components related …

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Ukraine gambling bill enacted by President Zelensky

Ukraine’s regulated gambling marketplace developments remain on track for 2020 after President Volodymyr Zelensky formally signed the ascension of Bill-2285D, following July’s legislative approval by the Verkhovna Rada. Bill-2285D maintains the Rada-approved legislative framework and guidelines forming the ‘Ukraine Gambling Law’, a mandate which will overturn Ukraine’s 11-year prohibition of all forms of gambling except for lotteries The formation of …

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