Tag Archives: paddy power

Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign

SBC News Jason Trost fronts debut advert of SBK ‘rewriting the sportsbook’ campaign

Smarkets has declared a ‘full assault’ on all UK bookmakers launching its new nationwide multi-channel campaign promoting its SBK sportsbook.  Launched this Monday, under the title of “SBK – The ad we weren’t allowed to make, but we made it anyway” – the campaign sees Smarkets CEO Jason Trost ‘take direct aim at SBK competitors’.   The campaign was developed by …

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Ian Brown to lead Flutter UK&I following Conor Grant exit

SBC News Ian Brown to lead Flutter UK&I following Conor Grant exit

Flutter Entertainment Plc has confirmed the inbound appointment of Ian Brown as new Chief Executive of its UK-&-Ireland business. Brown will take the reins at the FTSE100 betting and gaming group in September, replacing outgoing CEO Conor Grant, who will continue to work with the incoming Chief Executive during the transition phase.  A former CEO of Booking.com’s Trips division and …

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Delasport: sports betting through the ages – part II

SBC News Delasport: sports betting through the ages – part II

Welcome to the second part of Delasport’s deep dive into sports betting through the ages. In part 1, the sports betting and igaming software solutions provider covered the early days from the first bookie to the engagement years of the 2000s. Let’s pick up the story. Customer centricity While the early incarnation of sports betting sites served their purpose, the …

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Bookies Corner: Pricing a Tribal Affair…

SBC News Bookies Corner: Pricing a Tribal Affair...

Following PM Boris Johnson’s resignation, the Conservative Party has begun whittling down the field of leadership contenders to a final two candidates, as Britain’s next PM will be chosen by the Tory’s 200,000 party members.   Observing candidates party pledges and courtship of members’ votes, how have bookers priced a tribal and sadistic affair… SBC gets the bookies lowdown!  _________________ …

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Anyone seen a stadium? Paddy Power targets 2022 Euro venue choices

SBC News Anyone seen a stadium? Paddy Power targets 2022 Euro venue choices

Paddy Power’s marketing team carried out its latest public stunt over the weekend, mocking the choice of stadiums for the UEFA Women’s Euro 2022. During the match between Belgium and Iceland at Manchester City’s Academy Stadium, the Flutter Entertainment sportsbook brand launched a 25x11x5ft balloon behind a stand pointing towards the nearby Etihad Stadium. The bookmaker pointed out that the …

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Flutter confirms Victor Corcoran exit as Dave Newton steps up as new Paddy Power lead 

SBC News Flutter confirms Victor Corcoran exit as Dave Newton steps up as new Paddy Power lead 

Flutter Entertainment has confirmed the departure of Victor Corcoran as Chief Executive of Paddy Power. Corcoran’s exit from the role comes as Flutter announces internal changes to its UK-&-IRE division, which has seen brand CEOs become Chief Commercial Officers (CCOs).  The CCOs will be charged with overseeing the commercial performance of the FTSE100 firm’s home market brands. Former Retail MD …

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Paddy Power defends ‘real-life example of stuffing up’ ad against ASA complaints

SBC News Paddy Power defends ‘real-life example of stuffing up’ ad against ASA complaints

The Advertising Standards Authority (ASA) has upheld two complaints against a Paddy Power TV advert for depicting ‘socially irresponsible’ gambling.  In particular, the Flutter Entertainment brand was accused by complainants of portraying gambling as taking priority over family life for showing ‘someone so occupied by gambling that they made an inappropriate remark in conversation’.  The commercial in question featured a …

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Report: High number of accas expected from Royal Ascot

SBC News Report: High number of accas expected from Royal Ascot

A strong field at this week’s Royal Ascot is expected to result in a large number of accumulators placed throughout the week, according to BusinessDay. Consulting some of the UK’s leading bookmakers, the business news site stated that firms are anticipating an ‘avalanche of accumulator bets’ throughout the five days of the festival. In particular, Baaeed in the Queens Anne …

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Flutter replaces KPMG with Deloitte as sportsbook auditor

SBC News Flutter replaces KPMG with Deloitte as sportsbook auditor

Flutter Entertainment has named Deloitte as the auditor for its Paddy Power and Betfair sportsbook brands, according to a report from The Times. Deloitte replaces KPMG – one of its rivals in the ‘Big Four’ auditing firms alongside PwC and EY– as Flutter’s auditor partner, ending a 20 year business relationship. By entering into the agreement with Flutter, Deloitte has …

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