Tag Archives: paddy power

Paddy Power ready for football’s Xmas clash with “Where were you in 22…”

ASA Sky Bet/Paddy power

Paddy Power has called on TV audiences to embrace the once-in-a-lifetime advent of Christmas festivities colliding with the World Cup 2022. Debuting its new World Cup campaign, voiced by Shameless star David Threlfall and featuring long-time jester Peter Crouch, as Paddy Power asks “Where were you in 22…” The campaign prepares audiences for the unprecedented collision of the World Cup …

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Flutter doubles US revenues as Q3 sees home unit return to growth

Flutter Entertainment Peter Jackson

Flutter Entertainment Plc has upgraded its full-year 2022 US revenue guidance to stand at $2.95bn-$3.2bn (£2.45bn–£2.65bn) as its FanDuel continues to outperform corporate expectations. Publishing its Q3 trading statement, Flutter achieved corporate revenues of £1.89bn up 31% on 2021 comparative results of £1.43bn – as the FTSE100 gambling group accounts for +9.5m active monthly players (AMPs) across its global brand …

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GamCare accredits flagship Flutter brands with ‘top level’ standard

flutter

Flutter Entertainment has secured GamCare’s Advanced Safer Gambling Standard for three of its primary betting and gaming brands. The Paddy Power, Sky Betting and Gaming and Betfair ‘online focused’ sportsbook and casino operators, oriented towards the UK and Irish markets, received the accreditation following an assessment. Specifically, the gambling treatment charity and industry standards organisation granted Flutter the Gold Advanced …

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Ireland appoints Anne Marie Caulfield as first gambling officer 

SBC News Ireland appoints Anne Marie Caulfield as first gambling officer 

The government of Ireland has confirmed the appointment of Anne Marie Caulfield as the first Chief Executive of The Gambling Regulatory Authority of Ireland.  A senior civil servant, Caulfield has served as the Director of the Residential Tenancies Board, which oversees standards for Irish home rents and disputes between landlords, tenants and third parties. Her appointment was settled following an …

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Former Sportradar and Paddy Power Betfair exec joins Paysafe as CFO

SBC News Former Sportradar and Paddy Power Betfair exec joins Paysafe as CFO

Alex Gersh, a former executive with two prominent names in the sports betting space, has filled the Chief Financial Officer (CFO) vacancy at Paysafe. The new hire joins the payments platform from Sportradar, where he has served as CFO since July 2020, overseeing a period of strong growth for the Swiss-based sportstech and data firm, as well as its successful …

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Roses swapped for red cards in Peter Crouch’s latest Paddy Power ad

SBC News Roses swapped for red cards in Peter Crouch’s latest Paddy Power ad

Paddy Power and Peter Crouch have continued their long-running collaboration with a new humorous TV commercial, promoting the firm’s BetBuilder product now that football is back on screens.  Taking a sports betting focused spin on traditional romcoms, the ‘Love Football, Intimately’ TV spot has been produced by the Flutter Entertainment sportsbook brand’s advertising agency partner Droga5. A long-time collaborator in …

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YouGov study shows impact of offers and reminders on bettor engagement

SBC News YouGov study shows impact of offers and reminders on bettor engagement

The effectiveness of gambling advertising was put to the test by YouGov this week, as the data analytics firm published the results of an investigation into Champions League betting experiences.  Results from the study, conducted before and after the 2022 UEFA Champions League Final, found that offers and reminders ‘influenced the majority of bettors’, with 54% stating that these promotions ‘helped …

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Flutter stands by global recreational focus ahead of H2 turnaround

flutter

Flutter Entertainment has reported difficult first-half trading, as the FTSE100 betting group widened its year-on-year operating losses to £112m (H12021: £86m). Publishing its H1 2022 interim results, Flutter stated that earnings and profit reflected a period of known regulatory and macroeconomic challenges, highlighted by leadership at the start of the year. Period trading saw the group continue to register headline …

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BetVictor expands white label portfolio with talkSPORT BET launch

talksport

Sports radio station talkSPORT plans to significantly expand its sports betting presence with the launch of a new brand, talkSPORT BET, in partnership with BetVictor. The partners have stated that the talkSPORT BET brand will combine BetVictor’s experience in betting with the radio station’s ‘trusted editorial brand’ as a popular source of sports-oriented news and entertainment among the UK public.  …

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Sky Bet to use ‘largest sponsorship inventory to date’ for responsibility promotion

Sky Bet, Dan Colton

Steve Birch, Sky Bet Chief Commercial Officer, has stated that the operator’s partnership with the English Football League (EFL) will continue to focus heavily on responsibility.  Approaching the 10-year mark, the Flutter Entertainment sportsbook brand’s collaboration with England’s second-to-fourth flights of football continues amid a debate on betting’s relationship with sports.  Gambling reform advocates have repeatedly encouraged a distancing between …

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