Tag Archives: paddy power

Paddy Power becomes headline sponsor of ITV Racing

Irish bookmaker Paddy Power has been announced as the new headline sponsor of ITV Racing, beginning on 1 January 2021. The agreement was negotiated by MediaCom, and includes broadcast, catch up, digital, social, podcast and licensing rights. In addition Flutter Entertainment brands will feature in the ITV Racing App, and Betfair will sponsor ITV Racing’s Saturday morning programme The Opening …

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Flutter exceeds Q3 expectations with double-digit growth across all brands

Flutter Entertainment Plc has reported a strong Q3 2020 trading update, in which the enlarged FTSE100 operator highlighted a growth in market share across its brand portfolio in addition to merger directives remaining ahead of schedule. Driven by the return of global sports, Flutter secured double-digit growth across all core metrics as group revenues topped £1.32 billion, up 27% on …

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Flutter renews legacy partnership with Scientific Games to lead critical enlargement  

Scientific Games has secured a further tier-1 operator commercial agreement after FTSE100 betting group Flutter Entertainment Plc renewed its technology partnership for a further five years.  Ahead of undertaking key merger integration projects, including Sky Bet and PokerStars, Flutter confirmed that it will maintain all Scientific Games ‘OpenSports’ technology provisions. The five-year renewal comes on the back of Flutter’s US …

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Paddy Power halves odds on Boris to say Bye Bye at Christmas

Paddy Power Politics states that PM Boris Johnson may become Christmas 2020’s ‘biggest turkey’, as the UK government continues to stumble from crisis-to-crisis. Deemed bullet-proof at the start of the year, having delivered the Conservative Party a record 80 seat Commons majority following his Snap Election victory – the tables appear to have turned on Bojo’s premiership as autumn arrives. …

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Crouchy soothes fans’ nerves in new Paddy Power ad

Following its ‘socially distanced title-party’ and March’s attempt at becoming a Cheltenham Festival jockey, Paddy Power has recast Peter Crouch to deliver its vital message that a ‘new normal means same old football’. Continuing to work alongside ‘Crouchy’, Paddy Power wishes to ease Premier League fans’ nerves ahead of a season of visible changes and adjustments away from the terraces. …

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Tom Watson joins Flutter as CSR advisor

Flutter Entertainment has confirmed the appointment of former Labour Party deputy leader Tom Watson as its new corporate advisor on safer gambling and further corporate social responsibility directives. Watson, who resigned from the Labour Party last November ahead of the UK’s Snap Election following a public fallout with former party leader Jeremy Corbyn, is recognised as a leading reformist of …

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Paddy Power teams up with ex-Soccer Saturday pundits in new campaign

Paddy Power has released the first episode of its new ‘pundits’ sitcom series as part of a new advertising campaign. The series, which features axed Soccer Saturday stars Phil Thompson, Charlie Nicholas and Matt Le Tissier, gives a comedic approach on the pundits’ lives on a Saturday afternoons now they are no longer on the show. A spokesperson for Paddy …

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SBC Summit Barcelona – Digital: Winning with Free-to-Play

SportCaller

Fresh from his #SBCSummitBarcelona presentation, SportCaller MD Cillian Barry (pictured) unpacked the progressive rise of free-to-play (FTP) as a global force and a vertical in its own right. In our lifetimes, no chapter change has been as stark as when COVID-19 flipped the script, sending shockwaves and plot twists throughout every industry imaginable. Of course, the gambling sector was no …

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Paddy Power – No Deal Brexit more likely than ever

Paddy Power states that the ‘dreaded B-word is back in British politics agenda’, as the bookmaker prices a No Deal Brexit as the likeliest outcome of the ongoing trade talks between the UK government and its EU counterparts. A week which began with The Financial Times reporting that PM Boris Johnson plans to override key conditions of Parliament’s approved EU …

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Joe Lee: Data is king when it comes to launching new markets

The use of features such as ‘request a bet’ can be key in ensuring that operators meet the growing demands of personalised markets explained Joe Lee, Head of GB&I – Sportsbook Trading at Paddy Power.   Lee was speaking on the Creativity in market making panel at the SBC Summit Barcelona – Digital, sponsored by Sporting Solutions, where he was joined …

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