Flutter Entertainment has announced that it will continue its long-standing B2B partnership with PARI MUTUEL URBAIN (PMU), providing a multi-channel sportsbook platform for the French horseracing’s principal betting operator. The B2B unit of Flutter Entertainment has serviced PMU’s sportsbook platform since 2010, a partnership that began under Paddy Power and has been maintained throughout the group’s multiple transitions. Upcoming developments …
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Market Make-up: UK bookies battle on margin control of bet builders…
As part Jake Pollard’s ongoing ‘Market Make-up‘ series examining European betting markets unique intricacies and dynamics for engaging audiences. Propus Partners gathered data from UK bookmakers for the Premier League weekend of 12-14 January and analysed how the country’s bookmakers offered bet builders and the margins they applied to them. Global Prominence Over the last few years, ‘bet builders’, or …
Read More »Paddy Power donates £1m to Prostate Cancer UK after most-viewed darts final
After Paddy Power pledged £1,000 to Prostate Cancer UK for every 180 thrown at the 2024 PDC World Darts Championships, the operator has revealed its final donation. Although a total of 914 180s were hit, the Irish bookmaker is generously rounding the figure up to whopping £1m. Prostate Cancer UK CEO, Laura Kerby, commented: “A massive thanks to Paddy Power …
Read More »Flutter and its betting brands commit £8m to charity in 2023
Flutter has revealed that its UK and Ireland division has contributed up to £8m in charitable initiatives this year. The news follows its three betting brands, Paddy Power, Sky Betting & Gaming (SBG) and Betfair, each forming new partnerships in recent weeks. Meanwhile, a further £250,000 has been raised through fundraising events for its two Charities of the Year. The …
Read More »Paddy Power green treble 20 revealed as charitable hoax
Paddy Power’s new-look dartboard with a green treble 20 for the Ally Pally World Championship has been revealed as fake. The Irish bookmaker has come clean on Twitter stating that it is not turning the treble 20 green, but instead, donating £1,000 to ProstateUK for every 180 hit at the Paddy Power World Darts Championship – running from 15 December …
Read More »Paddy Power makes first mark at Ally Pally with green treble 20
Paddy Power has revealed a new-look dartboard ahead of the World Championship as part of its mission to turn the Ally Pally green. The Irish bookmaker became the new title sponsor of the tournament – running from 15 December to 3 January – through a deal formed in July this year. During an official launch event yesterday, the new sponsor …
Read More »Paddy Power and SIS extend horse and greyhound racing agreement
SIS (Sports Information Services) has extended its long-term content and production partnership with Paddy Power. Customers of the Irish bookmaker – owned by Flutter Entertainment – will continue to utilise production services and a vast and global portfolio of horse and greyhound racing content. David Newton, CCO of Paddy Power, commented: “This long-term extension demonstrates the success of our partnership …
Read More »Flutter to close the shutters on 21 Irish Paddy Power shops
Flutter Entertainment UK&I is rolling back the presence of its Paddy Power brand on the Irish high street, closing 21 betting shops at various locations across the country. Following a review of the Paddy Power Irish retail estate, the FTSE100 gambling group has opted to allow some licences to expire whilst others have been terminated early. Paddy Power, in the …
Read More »Flutter kicks-off Cash4Clubs 2023 to fund community access to sports
Flutter Entertainment has reinitiated its ‘Cash4Clubs’ commitment in support of amateur sports clubs and organisations across the UK. Kicking-off the Cash4Clubs 2023 programme, Flutter has pledged to donate £200,000 to community clubs and charities over the rest of the year. Cash4Clubs will allow cash-strapped sporting organisations across the UK and Ireland to bid for direct grants of £2,000 a time …
Read More »NFL: Do enough European operators offer sufficient betting opportunities?
The new NFL season is underway and, in the US at least, the start of the season is one of the most eagerly anticipated moments in sport. But what about Europe? There are increasing instances of regular season games being played on the opposite side of the pond and interest is on the rise. But is this popularity reflected in …
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