Tag Archives: Paddy Power Betfair

Seeking to further protect its customer data and ensure optimal regulatory compliance Paddy Power Betfair (PPB) has announced that it will integrate digital security firm Balabit’s ‘Shell Control Box (SCB)’ system. The SCB system will allow PPB to better monitor ongoing development of its platforms, ensuring that customer data is protected. Balabit solution provides comprehensive session recording to provide full …

Updating the market, Paddy Power Betfair (PPB) has announced that it has agreed a long-term racing media rights deal The Racing Partnership (TRP). The partnership will see TRP content distributed throughout PPB’s Paddy Power retail betting estates from the 1 January 2017. TRP racing content will now include UK all-weather racing from Lingfield Park, Southwell and Wolverhampton tracks. Additionally, Paddy …

Malta-based industry affiliate marketing software provider NetRefer, will power Paddy Power Betfair’s (PPB) combined affiliate program, as the FTSE 100 betting operator continues to merge its marketing operations. NetRefer is currently the affiliate marketing platform and provisions provider to both Paddy Power and Betfair. The move the will see NetRefer deliver PPB a ‘Unified Performance Marketing’ platform. PPB unified affiliate …

Further to today’s H1 2016 results, Paddy Power Betfair (PPB) governance has confirmed that Paddy Power Co-founder and former Chief Executive Stewart Kenny will be stepping down from the FTSE100-listed firm’s board. Kenny resigns as a PPB non-executive director following 28 years’ service with Paddy Power, serving as the company’s first CEO, in what would become one of  Ireland’s biggest business success …

Trinity Mirror Group newspaper, The Daily Mirror has confirmed Paddy Power Betfair (PPB) as its new ‘Saturday Horseracing’ headline sponsor for the remainder of 2016 racing season. PPB brands will provide Daily Mirror readers with a dedicated racing content and tips featured in newspaper pull-out. The Daily Mirror website (Mirror.co.uk) will also feature a dedicated racing section for its sports …

City analysts are eagerly awaiting Paddy Power Betfair’s (PPB) H1 2016 financial update on Wednesday 24 August, as the newly listed FTSE operator updates the market and its investor on merger progress. Close attention will be paid to PPB’s ongoing convergence strategy, as the company has undertaken a series of restructures to its marketing and operational divisions with PPB governance …

Following its H1 marketing alignment with Paddy Power, Betfair has launched its first multi-channel campaign ‘Ready?’ with London creative agency Lucky Generals. Lucky Generals had been appointed Betfair creative lead agency in May of this year, as new FTSE enterprise Paddy Power Betfair began its post-merger synergy strategy, outlining initial corporate savings within its marketing operations. ‘Ready?’ sees Betfair marketing …

The 2016 Olympic games gets underway in Brazil today and there’ll be plenty of action to keep us entertained until August 21st. It’s been a controversial games before it’s even kicked off with the unravelling of the doping scandal, but here we focus on the opportunities that it offers for bookmakers. In its latest Bookies’ Corner series SBC picked the …

Following April’s news that Paddy Power Betfair (PPB) would seek to merge its media and advertising accounts, following a restructure of its group marketing leadership. UK marketing news source ‘Campaign Live’ today reports that PPB’s merged marketing account will be handled by MediaCom (for PPB planning & buying) and Lucky Generals (for PPB creative strategy). Merging its media assets, MediaCom …

Scott Longley looks at the future of the in-play betting in Australia and finds that it might not have one after this summer’s General Election. If there is a song which occasionally typifies the relationship betting and gambling companies have with regulators and governments when they end up pushing the boundaries of what is acceptable according to the limits of …