Tag Archives: Paddy Power Betfair

Betting on Football gets even bigger in 2017

Betting on Football conference

The fourth incarnation of the Betting on Football Conference, organised by SBC Events, will be the biggest one yet, with a packed agenda spread across two whole days for the first time. Betting on Football 2017 will be held on 3-4 May at Chelsea FC’s Stamford Bridge, with a dedicated exhibition area in the Great Hall and two conference streams in the …

Read More »

FTSE report names Paddy Power Betfair amongst UK best for female leadership opportunities

The Hampton-Alexander review, ‘FTSE Women Leaders Report’ on improving gender balance within UK FTSE enterprises has named Paddy Power Betfair in its top-20 companies for having amongst the highest proportion of females at a senior management level. The review led by Sir Philip Hampton and Dame Helen Alexander, researches the opportunities for female employees and their potential career progressions by …

Read More »

Paddy Power celebrates unsung heroes with ‘You Beauty’ campaign

Paddy Power has launched its latest multi-channel brand advertising campaign ‘You Beauty’ celebrating sports’ unsung heroes. The UK-wide campaign developed by Paddy Power lead creative agency Lucky Generals sees the bookmaker drop its long term strapline ‘Paddy Power – You’re Welcome!’ and adopt new slogan ‘Paddy Power You Beauty’’. Paddy Power marketing has created two TV-spots; ‘The Steward’ and ‘The …

Read More »

Paddy Power Betfair deploys Balabit monitoring system across entire organisation

Seeking to further protect its customer data and ensure optimal regulatory compliance Paddy Power Betfair (PPB) has announced that it will integrate digital security firm Balabit’s ‘Shell Control Box (SCB)’ system. The SCB system will allow PPB to better monitor ongoing development of its platforms, ensuring that customer data is protected. Balabit solution provides comprehensive session recording to provide full …

Read More »

Paddy Power bolsters retail racing content with The Racing Partnership (TRP)

Updating the market, Paddy Power Betfair (PPB) has announced that it has agreed a long-term racing media rights deal The Racing Partnership (TRP). The partnership will see TRP content distributed throughout PPB’s Paddy Power retail betting estates from the 1 January 2017. TRP racing content will now include UK all-weather racing from Lingfield Park, Southwell and Wolverhampton tracks. Additionally, Paddy …

Read More »

NetRefer powers Paddy Power Betfair combined affiliate program

Malta-based industry affiliate marketing software provider NetRefer, will power Paddy Power Betfair’s (PPB) combined affiliate program, as the FTSE 100 betting operator continues to merge its marketing operations. NetRefer is currently the affiliate marketing platform and provisions provider to both Paddy Power and Betfair. The move the will see NetRefer deliver PPB a ‘Unified Performance Marketing’ platform. PPB unified affiliate …

Read More »

Paddy Power Co-founder Stewart Kenny steps down from Paddy Power Betfair board

Further to today’s H1 2016 results, Paddy Power Betfair (PPB) governance has confirmed that Paddy Power Co-founder and former Chief Executive Stewart Kenny will be stepping down from the FTSE100-listed firm’s board. Kenny resigns as a PPB non-executive director following 28 years’ service with Paddy Power, serving as the company’s first CEO, in what would become one of  Ireland’s biggest business success …

Read More »

Paddy Power Betfair secures Daily Mirror racing partnership

Trinity Mirror Group newspaper, The Daily Mirror has confirmed Paddy Power Betfair (PPB) as its new ‘Saturday Horseracing’ headline sponsor for the remainder of 2016 racing season. PPB brands will provide Daily Mirror readers with a dedicated racing content and tips featured in newspaper pull-out. The Daily Mirror website (Mirror.co.uk) will also feature a dedicated racing section for its sports …

Read More »

City pays close attention to Paddy Power Betfair H1 results

City analysts are eagerly awaiting Paddy Power Betfair’s (PPB) H1 2016 financial update on Wednesday 24 August, as the newly listed FTSE operator updates the market and its investor on merger progress. Close attention will be paid to PPB’s ongoing convergence strategy, as the company has undertaken a series of restructures to its marketing and operational divisions with PPB governance …

Read More »