Tag Archives: paddy brennan

BresBet partners with Fergal O’Brien to further enhance racing presence

Recently launched sports betting company BresBet – which operates with a strong focus on horse and greyhound racing – has announced a partnership with trainer Fergal O’Brien. The deal will see O’Brien serve as a brand ambassador of the Sheffield-based bookmaker, which currently maintains a retail division and has plans to launch in the online market.  “These are truly exciting …

Read More »

BresBet moves forward with racing focus with Steel City Cup sponsorship

Sheffield-based sports betting operator BresBet has secured the sponsorship to the Steel City Cup, a prominent local greyhound racing tournament, as it continues with its focus on racing-based products and marketing. As a result of the agreement, the newly established bookmaker will gain brand exposure via title sponsorship of the event, which will be billed as the BresBet Steel City …

Read More »

Gold Cup winner Paddy Brennan backs BresBet back to basics approach 

New bookmaker BresBet has announced that champion jockey Paddy Brennan will serve as its first ‘Racing Legend’, promoting its brand and betting services to racing enthusiasts. Launched this September, BresBet seeks to become UK betting’s most comprehensive and best value bookmaker for horse and greyhound racing markets – servicing the intricate needs of racing customers that traditional bookmakers have forgotten. …

Read More »

BresBet makes market debut with racing focus

Sheffield-based betting operator BresBet has made its debut in the UK market, starting operations with a focus on horse and greyhound racing and providing ‘customer friendly’ services. Founded by Nic Brereton – who also serves as Chairman – the company aims to offer betting across multiple platforms, launching both its website for online customers and its call-centre for telephone wagering …

Read More »

Wayne Rooney speaks from experience to support 32Red’s ‘Know Your Limits’ campaign

Kindred Group’s online betting subsidiary 32Red has announced the next instalment of its ‘Know Your Limits’ campaign, fronted by brand ambassador Wayne Rooney. The responsible gambling campaign sees Rooney interact with former boxer Carl Frampton and jockey Paddy Brennan, asking candid questions related to gambling behaviour and awareness.  Rooney, 34, who has been open about his own gambling issues in …

Read More »

32Red -Director of Brand & Acquisition Gerry Murray – Maximising the reach of brand ambassadors

Brand ambassadors and sponsorship deals are regularly used by betting operators as a key marketing strategy. However, maximising the reach of these deals is a conundrum that many are still yet to fully solve. With the recent acquisition of Carl Frampton, online casino and betting operator 32Red strengthened its already extensive portfolio of brand ambassadors, in the process affirming its strong partnership with …

Read More »

32Red signs up three leading jockeys as brand ambassadors

32Red has announced that leading jockeys Jamie Spencer, Bryan Cooper and Paddy Brennan have joined the company as racing ambassadors. Starting today, the jockeys will provide insight and analysis on both their rides and the big races, with daily blogs throughout the major flat and national hunt festivals. Each of them will wear 32Red-branded race apparel to support 32Red’s sponsorship …

Read More »