Tag Archives: otherlevels

OtherLevels gets deeper with Salesforce Marketing Cloud

Updating the market, OtherLevels Holdings a specialist in enhanced web and mobile customer engagement has announced that it has formed a deeper integration with leading global CRM platform Salesforce. The expanded integration with Salesforce ‘Marketing Cloud’ platform will enable marketers to execute multi-channel campaigns by extending Salesforce customer journeys with OtherLevels’ app push.  In turn, clients will gain better interstitial, rich …

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OtherLevels CEO Brendan O’Kane: Targeting users with second-generation messaging tools

Sportradar - Copyright: kbuntu / 123RF Stock Photo

Ahead of Betting on Sports 2017 (12-15 September), OtherLevels CEO Brendan O’Kane, part of the ‘CRM – Digital identity and marketing’ session at next month’s event, spoke to SBC News about what he’s looking forward to at #boscon2017, where operators and affiliates can work better together and what sports partnership has stood out over the last 12 months. SBC: Why …

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Betting on Data track explores the implications of artificial intelligence at #boscon2017

Betting on data

The latest developments in Artificial Intelligence, Live Betting Data and CRM will be tackled on the Betting on Data track – part of the Betting on Sports Conference by SBC Events (12-15 September). Asking the question: ‘How can AI be effective in terms of a sports betting environment?’, the first Betting on Data panel features the insight of CEOs from …

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Moving to OtherLevels: CRM specialist joins from Camelot

OtherLevels - Copyright: everythingpossible / 123RF Stock Photo

Andy Dellbridge, the new Head of Professional Services and Customer Success at OtherLevels, has been charged with helping its clients to maximise their investment in digital messaging. Joining from Camelot, the operator of the UK’s National Lottery where he had been Head of CRM and Digital Player Communications since February 2016, he will be responsible for the management of OtherLevels’ …

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Betting on Sports attendees advised to book early after surge in demand

Companies at #boscon2017

SBC Events has encouraged all companies planning to get involved in Betting on Sports 2017 (12-15 September) to do so quickly, or risk missing out on the sports betting event of the year. Demand for tickets and accommodation for the conference, which has moved to Olympia Conference Centre this year, has been so high that the official event hotel – …

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Mr Green and SBTech among 15 new exhibitors for Betting on Sports

Exhibitors - #boscon2017

Mr Green and SBTech are among the 15 first-time exhibitors at the Betting on Sports 2017 Conference organised by SBC Events from 12-15 September. Having expanded the product display to cater for up to 50 exhibitors at #boscon2017, 65% of the 1,768 sqm exhibition space at Olympia Conference Centre has now been sold, but there are still opportunities available for operators, suppliers, …

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TopBetta optimizes marketing capabilities with OtherLevels

Australia ASX-listed betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost its customer engagement. The partnership will see TopBetta integrate OtherLevels marketing provisions, optimising performance and customer targeting across its website and mobile devices. OtherLevels’ digital marketing strategists have also been engaged to support and train TopBetta’s in-house team to implement methods to …

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OtherLevels – Sponsor Profile – #bofcon2017

Matchbook #bofcon2017

OtherLevels is a sponsor for Betting on Football 2017, the fourth edition of the largest international football and betting trade conference at Chelsea FC’s Stamford Bridge. Ahead of the 3-5 May event, we spoke to OtherLevels’ Katie Corcoran (Digital Marketing Consultant) and Lance Standing (EMEA General Manager) about how OtherLevels can stand out from the competition, engage with its users …

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OtherLevels gains AUS $3.2 million in venture capital

Mobile focused digital marketing platform OtherLevels has confirmed that it has secured additional venture funding of AUS $3.2 million (€2.1 million). Updating the market, OtherLevels management detailed that the funding had been gained through a placement by institutional investors. The investment will see OtherLevels issue 22.9 million shares at a price of AUS $0.09 for each share placement. On receiving …

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OtherLevels agrees deal with bwin.party

As reported by iGaming Business, OtherLevels has agreed a deal with bwin.party to manage the online operator’s digital communication reach across its range of mobile products. Under the agreement, the OtherLevels digital marketing platform will help bwin.party to engage users with more relevant and timely content across its mobile applications. The partnership will cover a host of key product areas, …

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