Tag Archives: Oscar Pistorius

Paddy Power’s Oscar Pistorius ‘Money Back If He Walks’ campaign was deemed the UK’s most controversial advert of 2014. In a list published by the UK Advertising Standards Authority (ASA), the media and advertising watchdog revealed that the Paddy Power advert had received 5,525 complaints. The advert published in March 2014, had received public and media backlash for bad taste …

Paddy Power continues to dominate the money-back offers arena, as the latest monthly report from affiliate FREEBETS.com puts the Dublin-based layer top of the rankings for March. In a month dominated by the Cheltenham Festival, alongside high-profile domestic and European football action, punters were offered some great insurance with valuable money-back offers galore. After a quiet February by recent standards, …

Paddy Power has been warned over its future conduct by the Advertising Standards Authority (ASA) following its investigation into the bookmaker’s newspaper advert in The Sun on Sunday around the Oscar Pistorius trial. The advert, which offered ‘money back if he walks’, promoted a market on whether the South African Olympian would be found guilty or not of the accusation …

The public and media backlash over the Paddy Power Oscar Pistorius Money Back Campaign, could not have come at a worse time for all UK gambling operators. Only this week The House of Lords has been debating further and more stringent advertising regulation of the sector. Furthermore gambling operators are being attacked daily by media commentators and politicians. Put simply …

The UK Advertising Standards Authority (ASA),  has ordered Irish sports betting operator Paddy Power to remove its controversial ‘money-back’ campaign focused on the trail of South African Paralympic athlete Oscar Pistorius. The controversial advert depicts a photograph of Oscar Pistorius superimposed on a statue of an Academy Awards Oscar (award). The advert communicates as its tagline “It’s Oscar Time. Money …