Tag Archives: optimove

Jeff Cleminson leaves SG Digital to join Optimove

Cleminson

Jeff Cleminson, a long-term senior director at SG Digital, has been confirmed as the new Director of Client Management at Optimove. The hire, said Optimove, is “indicative of its strategic investment in existing clients as a key growth engine for the business”. In his new role, Cleminson will oversee all commercial relationships with Optimove’s gaming customers in Europe, Latin America …

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Optimove raises $75m investment led by Summit Partners

Summit Partners

CRM marketing specialist Optimove has announced a $75 million investment led by global growth investor Summit Partners. The financing will support continued investment in strategic hiring and M&A, as well as an expansion of its Customer Relationship Management (CRM) Marketing platform. The company has also announced the addition of Summit Partners Head of Europe, Han Sikkens, and Managing Director Steffan …

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Optimove recognised as Challenger in Gartner Magic Quadrant report

Optimove recognised as Challenger in Gartner Magic Quadrant report

For the second year in a row, Optimove’s multichannel campaigns have been commended by Gartner after the former was named a Challenger in its 2021 Magic Quadrant for Multichannel Marketing Hubs.  This year also marks the fourth consecutive year that Optimove has been recognised in the Gartner Critical Capability report. The report uses 15 different criteria to score vendors across …

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Lord of the Pot to use AffiliateINSIDER for Live Fantasy promotion

Fantasy operator Lord Of The Pot has engaged AffiliateINSIDER to support the launch of the its interactive ‘Live Fantasy’ sports and esports contests platform and affiliate offering for its Tokipot.com brand. This patented product aims to differentiate itself from other fantasy offers by giving customers the chance to pick and edit a fantasy lineup during a live game, allowing players …

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Optimove signs BlueRibbon integration deal

Optimove signs BlueRibbon integration deal

Digital marketing software provider Optimove has entered a new partnership with BlueRibbon Software which will focus on boosting player engagement and retention. Under the agreement, BlueRibbon will build an ‘out-of-the-box integration’ with Optimove, enabling Optimove users to create custom jackpot campaigns, increasing player engagement, loyalty and retention. Yuval Shefler, VP Strategic Partnerships at Optimove, said: “BlueRibbon’s gamification solution is a …

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GVC extends Optimove CRM suite to service global profile

GVC Holdings will retain Optimove as lead software provider of its group-wide customer retention management (CRM) provisions for a further five-years. Expanding its existing agreement, GVC has moved to integrate Optimove’s ‘Relationship Marketing Hub’ to serve as the FTSE100 firm’s ‘group enterprise software’ across its expanded global igaming portfolio. GVC maintains Optimove’s CRM software as it undertakes a series of …

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Optimove upgrades customer journey ‘self-optimisation’ capacities

Full suite digital marketing software provider Optimove has moved to expand the capacity of its ‘Self-Optimizing Journeys solution’ utilising AI functions to ‘autonomously determine the next-best-action for each individual customer’. Upgrading its solution, Optimove claims that ‘marketers no longer face the burdensome task of determining which communications to prioritise or which sequence of communications result in the best customer journey’. …

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Pini Yakuel: Optimove – Betting Industry’s altered marketing agenda requires a real-time rethink

Expanding its ‘Marketing Hub’ provisions, Optimove a leading supplier of customer retention and campaign optimisation tools for mass-market enterprises, announced a raft of real-time functions customised for betting marketing teams.   Detailing initiatives to SBC audiences, Optimove CEO Pini Yakuel underlines the importance of betting operators building-up their real-time capacities, as marketing leadership can no longer think statically on customer engagement, facing …

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Optimove expands real-time dynamics to help betting meet new marketing demands

Optimove has expanded its industry-centric capabilities focusing on enhancing operators real-time engagements and customer reporting functions. The supplier of digital marketing optimisation and customer retention tools has expanded its ‘Marketing Hub’ provisions specifically for sector stakeholders, who are now required to engage in ‘real-time campaign’ monitoring, decision making and compliance dynamics to meet the sector’s enhanced responsibility and sustainability agenda. “Realtime …

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GVC expands Optimove CRM dynamics across global group portfolio

FTSE100 online gambling group GVC Holdings Plc has renewed and extended its CRM and marketing partnership with ‘relationship marketing hub’ Optimove. Updating the market, GVC will move to extend Optimove marketing provisions and tools across its enlarged brand portfolio, which will include servicing UK Gala brands and new US MGM joint venture Roar Digital. Optimove has served as GVC’s lead CRM …

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