Tag Archives: Opinium

Opinium and the changing face of the UK punter

Copyright: stocking / 123RF Stock Photo

Strategic insight agency Opinium has compiled a report looking at the ‘changing face of the UK punter’ is the first in a new series from the company. The findings were that ‘retention, cross-selling and building brand loyalty are the key challenges facing operators in the UK’. The new paper is titled “Gaming’s not so quiet revolution: the changing face of the …

Read More »

UK workers to be paid £1.6 billion to watch Olympics while at work

Sporting Index has found that the cost to the British economy from workers watching the 31st Olympiad at work is a staggering £1.6bn.  The spread betting firm commissioned pollsters Opinium to survey the British public ahead of the Games, and found that Olympic-watching Brits will spend 24 minutes on average tuning into the sporting action from Brazil while at work. …

Read More »

No room for Rooney in fans’ Euro 2016 starting XI

Spread betting firm Sporting Index has asked England fans to pick their preferred Euro 2016 starting XI, and the major revelation is that there’s no room for captain Wayne Rooney. In partnership with research agency Opinium, the survey revealed that Three Lions fans would leave midfielders Ross Barkley and Raheem Sterling on the bench, alongside forwards Daniel Sturridge and Theo Walcott. …

Read More »