Tag Archives: OpenMarket

Yiannis Stathis, SG Digital: The costly pursuit of one-to-one relationships

OpenMarket

SG Digital’s Yiannis Stathis believes that OpenMarket can spell an end to the complex working environment for sports betting operators and suppliers, adding that both sides are losing too much time – and “leaving too much money on the table” – by trying to manage one-to-one relationships. Stathis was delivering a presentation at the SBC Summit Barcelona – Digital, where …

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Xtremepush secures ‘OpenMarket’ supplier accreditation  

Xtremepush, a supplier of multi-channel marketing solutions and customer engagement tools, has achieved a major industry objective by securing its validation as a Scientific Games’ (SG) ‘OpenMarket’ partner. The development sees Xtremepush’s full suite of marketing tools for customer personalisation and campaign targeting made available to SG partners through OpenMarket  – the Nasdaq technology group’s ‘one-stop marketplace’ for online gambling  …

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Scientific Games bolsters virtuals portfolio with Legends Racing addition

Scientific Games has signed a new partnership with Racecourse Media Group (RMG) to add its new ‘Legends Racing Series’ from Quantum Leap Solutions (QLS) to its OpenMarket sports content offering. Legends Racing will bring together a number of racing veterans from the last 50 years into a single database of 9,000 horses, plus jockeys such as Lester Piggott, Willie Carson …

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Royal Ascot generates ‘record number of transactions’ for SG’s OpenSports

Despite this year’s Royal Ascot taking place behind closed doors, Scientific Games reported a ‘record breaking’ number of account transactions across its OpenSports platform on the first day of the meeting. The sports betting technology provider recorded a 44% increase in the volume of bets placed on the opening day of the event when compared to last year. Meanwhile, there …

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WATCH: Scientific Games delivers sports betting aggregation first with OpenMarket

OpenMarket

Scientific Games is now ready to deliver “rapid innovation” to its customers through OpenMarket, a first aggregation platform for sports betting “anywhere on the planet”. Launched at this month’s ICE London (see video above), OpenMarket has become the sixth component of the OpenSports sportsbook solution for the online arm of Scientific Games. Keith O’Loughlin, SVP for Sportsbook, Digital for Scientific …

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Oisin Lunny – Mobile UX: the invisible link to the digital world

Mobile user experience is the glue binding us to our digital selves – at SXSW Interactive, SBC News mobile correspondent Oisin Lunny and his guests investigated its current and future potential. (original content posted on Guardian Media Network) As a longtime iPhone user I can still remember my delight when my first Apple handset just worked out of the box. There …

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Oisin Lunny – Mobile obsession creates big opportunities for data-driven marketers

Our love affair with mobile devices shows no signs of diminishing. There are already more mobile devices on the planet than human beings, and analysts say the global scale of mobile device adoption is only going one way – upward – but on a j-curve so steep it looks almost vertical. This rise in mobile device adoption and mobile network …

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Oisin Lunny: My Kingdom for a Smartphone!

Oisin Lunny SBC’s Mobile Gaming Columnist and Senior Market Development Manager for mobile enterprise development firm OpenMarket, discusses how the ubiquitous smartphone is taking over the world. “A horse, a horse, my kingdom for a horse!” In one famous Shakespearean scenario a horse was considered to be worth an entire kingdom, being the only thing that stood between King Richard III …

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Oisin Lunny – OpenMarket – Lets talk about CEX

Oisin Lunny Senior Market Development Manager for mobile enterprise development firm OpenMarket, tells SBC the importance of  recognising, researching and creating mobile centric customer experiences (CEX) as modern consumers develop mobile-first lifestyles. Mobilising the Total Customer Experience I recently learned from mobile network analysis firm GSMA Intelligence that humans are now in the minority compared to SIM cards. More people have …

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