Tag Archives: online

Oren Cohen Shwartz: Personalisation and the paradox of choice

Personalising the player experience can help boost player loyalty and longevity, writes Delasport CEO Oren Cohen Shwartz, who explains why iGaming could learn a few lessons from companies such as Netflix when it comes to offering “a more contextual and relevant catalogue”. iGaming as a form of eCommerce is still falling behind other eCommerce companies like Amazon, Booking, Netflix, and …

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Digital Transformation: why you can’t risk getting left behind

Historically, it was innovative for casinos to have a digital transformation strategy; in today’s world it’s crucial for survival, writes Ashley-Christian Hardy – Director of Product & Design at Gaming Innovation Group (GiG). Not to get into a history lesson, but the online gaming industry has been going through digital transformation for a while. Ever since the first online casino …

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Esports in a post-COVID world – can it maintain its momentum?

Esports will continue to grow beyond COVID, writes Mark Balch, VP Esports Betting Services at Bayes Esports, however we must keep an eye out for danger lurking on the horizon. To kick off the article, we should more clearly define the broad term of esports now. For betting companies, there are basically two types of esports; hardcore video game competition …

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Ruslan Bangert, PokerMatch International: Combining unshakeable traditions with innovations

Integrating new and exciting technologies can be fundamental to attract younger, more ‘tech savvy’ bettors to your poker room. However this risks ostracising the older, more ‘traditional’ bettor. The key to meeting the needs of both demographics, according to PokerMatch International CEO Ruslan Bangert, is to blend unshakeable traditions with technical innovations.  SBC: Millennials and Generation Z bettors have become …

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Innovation vs Growth: Taking a data-driven approach to delivering new solutions

In the first part of a mini-series by Gaming Innovation Group (GiG), Director Of Sales And Business Development Martin Collins (pictured) discusses the fine line between driving growth and excessive innovation, and how GiG is taking an iterative, data-driven approach to allow its customers to become accustomed to new solutions. Innovation is vital to the success of any product lead …

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BetInvest: Esports is now finding itself in the betting spotlight

BetInvest: Esports is now finding itself in the betting spotlight

The esports industry has undergone considerable growth over the last few years, and is showing no signs of slowing down, writes Daria Petrus, Business Development Manager at BetInvest Ltd. Various reports from Newzoo, Statista and even BusinessInsider have shown that the market is blowing up with forecasts of a value over $1.5 billion by 2023. Beyond the statistics, which are …

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BetInvest: Using product development to stay ahead of the curve

BetInvest: Using product development to stay ahead of the curve

In 2021 the sports betting business swiftly returned to a new form of normality, and with that, BetInvest has ramped up both its product development and content services in order to stay ahead of the market, writes Stanislav Mykhailov, the company’s Head of B2B Department. Last year’s events have expedited the progress that was already being made in key areas …

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Slotegrator: On the threshold of new emerging markets

Operators looking to enter new and emerging markets must keep a closer eye on regulatory changes, which can happen considerably quicker than more mature markets.

Operators looking to enter new and emerging markets must keep a closer eye on regulatory changes, which can happen considerably quicker than more mature markets. That was the view of Vadim Potapenko, Head of Sales at Slotegrator, who explained how the company’s jurisdictional services can “get the licensing process squared away”, leaving the operator to focus on marketing and operation …

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BETER: Why Euro 2020 has sparked new interest in e-football

BETER's Chief Product Officer Alex Lobov revealed that the recent Euro 2020 tournament has sparked an elevated interest in e-football.

Traditional sports will always drive the esports industry, but there will soon be real competition in the popularity stakes, said BETER‘s Chief Product Officer Alex Lobov who revealed that the recent Euro 2020 tournament has sparked an elevated interest in e-football.  Speaking to SBC News, Lobov explained that BETER currently provides its clients with live streaming and monthly data and …

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