Seeking to bridge customer engagement between its retail and digital properties, FTSE bookmaker Ladbrokes has today announced the launch of its ‘omni-wallet’. The payment processing function will be launched across the bookmakers +3,500 retail estates, and has been further integrated within Ladbrokes’ player rewards scheme ‘The Grid’. Updating the media, the bookmaker seeks to create seamless player transactions between Ladbrokes.com …
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