Tag Archives: OMD

Tabcorp appoints new creative agencies to refresh TAB

SBC News Tabcorp appoints new creative agencies to refresh TAB

Tabcorp Holdings has announced Accenture Song and Ogilvy Australia as the winners of its creative agency pitch tasked with “reimaging and transforming the brand of the TAB”. The agencies will replace incumbent M&C Saatchi as creative lead, who has led Tabcorp’s account since 2019. The ASX wagering group seeks a change in creative direction to reflect its ongoing ‘digital transformation’, …

Read More »

William Hill calls for media review as betting faces up to new advertising demands

SBC News William Hill calls for media review as betting faces up to new advertising demands

FTSE250 bookmaker William Hill Plc is set to review its UK media planning and buying advertising account, as the betting industry faces-up to a new marketing landscape forthcoming in 2019. UK marketing news source CampaignLive has revealed that William Hill governance will call for an evaluation of the firm’s media planning and buying strategy, currently managed by long-term incumbent Vizeum UK. …

Read More »

Tabcorp reviews media planning & buying account

SBC News Tabcorp reviews media planning & buying account

Australian marketing news sources have reported that Tabcorp has called out for a review of its media planning and buying account as the operator looks to restructure its marketing division. Tabcorp will review its partnership with long-term incumbent OMD Australia, who have acted as its media planning lead for the past twenty years. It is understood that Tabcorp management carried …

Read More »