Tag Archives: OMD

William Hill calls for media review as betting faces up to new advertising demands

FTSE250 bookmaker William Hill Plc is set to review its UK media planning and buying advertising account, as the betting industry faces-up to a new marketing landscape forthcoming in 2019. UK marketing news source CampaignLive has revealed that William Hill governance will call for an evaluation of the firm’s media planning and buying strategy, currently managed by long-term incumbent Vizeum UK. …

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Tabcorp reviews media planning & buying account

Australian marketing news sources have reported that Tabcorp has called out for a review of its media planning and buying account as the operator looks to restructure its marketing division. Tabcorp will review its partnership with long-term incumbent OMD Australia, who have acted as its media planning lead for the past twenty years. It is understood that Tabcorp management carried …

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