August 17, 2018
Betway has confirmed the appointment of Saatchi & Saatchi London as its new lead creative agency, as the online bookmaker finalises its marketing restructure. Saatchi & Saatchi, one of the highest profile international marketing agencies will work on Betway’s multi-million £/€ Pan-European account, developing creative concepts for the UK, Ireland, Spain, Germany and Belgium as key target markets for the …
Read More »March 19, 2018
Updating the market, Betway has this morning informed that it has selected OMD UK to lead its UK media planning and buying account valued at a spend of + £30 million per year. With the assistance of intermediary service AAR, Betway held discussions with multiple agencies, before instigating a four-way pitch process that was won by OMD UK (Omnicom Group …
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