Tag Archives: olbg

GIG, Better Collective, Easyodds and OLBG debate affiliate M&A at Betting on Football 2017

The CEO of Gaming Innovation Group (GIG), a M&A driver in the affiliate marketing arena, will be starring in the first day Affiliate Leaders panel at Betting on Football 2017. Group CEO Robin Eirik Reed will be discussing the M&A focused strategy for GIG, the relationship between bookmakers and affiliates, the scope for new market entrants and whether affiliates are …

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Richard Moffat – OLBG – Testing Times: New Market Expansion

Richard Moffat Managing Director of leading UK sports betting affiliate OLBG (olbg.com) speaks to SBC on his firm’s recent international expansion and business strategy which has seen OLBG launch its player referral services in Spain, Australia, Ireland and Romania. Moffat details to SBC readers how entering new international markets has tested OLBG’s day-to-day operations and marketing values as an industry …

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OLBG.com launches “Let’s Beat the Bookies” TV campaign

Celebrating its 13th year in operations, popular sports betting comparison portal OLBG (OLBG.com) has announced the launch of its first ever nationwide UK TV advertising “Let’s Beat the Bookies”. The sports betting portal will promote its betting tips app, which is amongst the most popular in the market with over 500,000 downloads and a 90% 4 star user rating. The …

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IGB Affiliate Awards adds Player Choice categories

IGB Affiliate announced today they will be adding four brand new awards to the iGB Affiliate Awards which is set to take place on 1st February 2015 at Chelsea Football Club during the London Affiliate Conference. In partnership with casinomeister.com, OLBG.co.uk,bingoport.co.uk and Bluff Europe there new categories will reward the best online casino, sports book, bingo and poker room but uniquely from the …

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OLBG.com extends Cheltenham Mares’ Hurdle Race sponsorship

Online sports betting affiliate OLBG.com has announced that it will extend its sponsorship of the Mares’ Hurdle Race at Cheltenham Festival. The extension of the deal will see OLBG.com sponsor the hurdles race for a further five years (sponsorship ends 2020). Cheltenham Festival organisers, announced that the Mares’ Hurdle had been upgraded to a Grade One race, this will mean …

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Bet365 named Best Football Bookmaker

Bet365 picked up the Best Football Bookmaker title at the inaugural Betting on Football Awards last week, outpacing the competition with 35% of the popular vote. Bet365 took the award, sponsored by BetConstruct, ahead of the four other finalists: BetVictor, Paddy Power, Pinnacle Sports and SkyBet. On behalf of Bet365, James Woods, Head of Performance Marketing, collected the award from …

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