Tag Archives: Ogilvy

Tabcorp Holdings has announced Accenture Song and Ogilvy Australia as the winners of its creative agency pitch tasked with “reimaging and transforming the brand of the TAB”. The agencies will replace incumbent M&C Saatchi as creative lead, who has led Tabcorp’s account since 2019. The ASX wagering group seeks a change in creative direction to reflect its ongoing ‘digital transformation’, …

Harry Lang, Marketing Director of Buzz Bingo, has authored ‘Brands, Bandwagons & Bullshit’ – an essential tutorial for career planning in marketing, advertising, media and public relations. The book, available to purchase on Amazon, provides Lang’s ‘back-to-basics’ insights on all elements of marketing from “getting your first job through to writing a marketing strategy, running integrated campaigns, planning a budget, …