More than 15 leading industry speakers will take to the stage in the inaugural SBC Betting Forum at this year’s iGaming Super Show in Amsterdam (11-14 July). SBC Events has joined forces with iGaming Business to create a dedicated one-day sports betting conference at the Amsterdam RAI on 12 July, while also providing a meeting place for the industry to …
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Ryan Murton departs as Oddschecker Head of Marketing
Industry marketing veteran Ryan Murton has resigned from his position as Head of Digital Marketing for odds comparison portal Oddschecker (Oddschecker.com). Murton confirmed to SBC that he had officially left Oddschecker in order to pursue personal projects. As yet Oddschecker management have yet to officially confirm Murton’s departure or whether he will be replaced as Head of Marketing. Murton had …
Read More »Bet365 retains Best Bookmaker title at SBC Awards
Bet365 came out on top of its industry peers last night to take the SBC Bookmaker of the Year Award for the third year running. The Stoke-based outfit beat Unibet, Sky Bet, Pinnacle and 10bet to take the award, sponsored by Oddslife, which was voted on by industry professionals. Bet365 also picked up the gong for best Live Betting Product in …
Read More »Oddschecker extends content partnership with Football Form Labs
Leading industry player portal Oddschecker has confirmed that it has extended its ongoing dynamic content partnership with football betting data provider Football Form Labs (footballformlabs.com). Oddschecker renews its content partnership, following a successful year of working with Football Form Labs. The partnership sees Football Form Labs generate bespoke football betting content designed to engage and inform Oddschecker users/viewers. Content analysis …
Read More »Bet365 to defend title as SBC Awards shortlists announced
The SBC Awards shortlist is finally ready, and the sports betting industry is one step closer to recognising the very best companies in 2016. Bet365 will defend its ‘Bookmaker of the Year’ prize at the SBC Awards 2016, after being shortlisted alongside Sky Betting and Gaming, Unibet, 10Bet and Pinnacle. The Stoke-based bookmaker is also in the running for the …
Read More »Is your company a ‘hard hitter’ in the sports betting industry?
SBC is inviting the ‘hard hitters’ in the sports betting industry to put themselves forward for one of 15 awards created to recognise excellence in 2016. If you feel your company deserves special recognition this year, make sure you get your nomination in before October 25. The SBC Awards 2016, which will be held on December 7 at Under the Bridge …
Read More »Next England manager – Who will take over from Big Sam?
After Sam Allardyce somehow contrived to lose his dream job with England after being ‘stung’ by undercover reporters from the Daily Telegraph, SBC News takes a look at the candidates to replace the national side’s shortest-serving full time manager. The stated odds have been taken from Oddschecker at the time of writing. Gareth Southgate – 13/8 with BetVictor Shortly after …
Read More »Sky Bet & Betfair win Oddschecker Euro 2016 user engagement battle
Sky Bet & Betfair win Euro 2016 Oddschecker coverage Having reviewed a busy period on its website and mobile devices, team Oddschecker detailed key data takeaways from bookmaker activity on its channels during Euro 2016 (10 June – 10 July). As expected, the Euros would see a significant increase in user activity, with Oddschecker detailing the key metric of …
Read More »Euro 2016 Breakdown: Assessing bookmaker promotions & offers
The Euro 2016 final is nearly upon us, as France prepare to take on Portugal in Paris. SBC News has been keeping an eye on the best offers throughout the tournament, as bookmakers across Europe have implemented marketing strategies to acquire and retain the most customers. SBC has conducted interviews with Oddschecker, Square in the Air and BetVictor as part of our …
Read More »Oddschecker takes the Guests to the top at Salisbury
The latest edition of the Tipster Challenge at Salisbury was a complete reverse of the previous week, as almost all of the pre-race favourites failed to win at extremely short prices. Incredibly, four of the seven winners prevailed at odds of 10/1 or greater, including Jackhammer (25/1) and Hatsaway (20/1). It turned into a nightmare day for SBC News, as Andrew …
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