Tag Archives: oddschecker

Oddschecker: ‘Unusual circumstances’ fail to hinder Royal Ascot traffic

This year’s Royal Ascot Festival attracted 21.6% more traffic during the week when compared to last year’s event, according to the latest data released by Oddschecker. Despite taking place under ‘unusual circumstances’, Oddschecker confirmed that ‘interest was clear’ in the festival, with a 35% uptick in affiliated registrations versus 2019. Alongside the increase in traffic, the event was reported to …

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Restructured GVC sidelines Oddschecker affiliate services 

GVC Holdings has confirmed that its UK flagship properties Ladbrokes, Coral and BETDAQ will no longer utilise Oddschecker affiliate marketing services. Issuing a short statement, GVC explained that the decision to call time on its Oddschecker partnership has been undertaken for ‘commercial reasons’ – adding that it has terminated all marketing inventory as of 9 July 2020.  GVC statement read: …

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Oddschecker: Cheltenham data to dispel ante post perception?

File photo dated 15-03-2019 of Jockey Paul Townend celebrates his victory in the Magners Cheltenham Gold Cup Chase on Al Boum Photo during Gold Cup Day of the 2019 Cheltenham Festival at Cheltenham Racecourse.

The Cheltenham Festival 2020 has attracted almost 40% more ante-post punting in comparison to last year’s event, according to numbers released by Oddschecker. The figures showed an increase of 39.6% in the total staked from 2019 to 2020 across the same period of 1 January to 18 February.  Similarly, the number of ante-post bets went up by 9.7%. This represents …

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Oddschecker to keep “chipping away” at price change lag time

Oddschecker

Customers are experiencing a less than 10-second lag time for big betting market price changes on Oddschecker after the affiliate completed a “once-in-a-generation” technology project to rebuild the way it processes odds from bookmakers. The new platform, focused on the key sports of horse racing, football and tennis, should now mean that the major markets for those three sports on …

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Oddschecker ups football reach by acquiring WhoScored

Sky Betting & Gaming (Sky Bet) affiliate marketing subsidiary Oddschecker Global Media has expanded its football publishing portfolio by acquiring popular match information portal WhoScored.com. Undertaking an undisclosed sum transaction, Oddschecker adds the high coverage WhoScored portal to its portfolio, securing a leading destination for football live scores, statistics and proprietary player ratings generated by Next-Game Limited. Confirming the acquisition, Toby …

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Xtremepush: Why real-time messaging is key to maximising revenue from live betting

live betting

Xtremepush will emphasise the importance of real-time, personalised and automated messaging to maximise revenue from live betting at this week’s Betting on Sports. The firm’s multichannel engagement and analytics platform has been driving conversion during live events for sports betting and gaming clients such as Paddy Power Betfair, Oddschecker, Fortuna Entertainment, NetBet, Rush Street Interactive, 888 Holdings, SportPesa and Parimatch. Commenting ahead …

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Richest ever speaker line-up makes Betting on Sports the must-attend gambling industry event

Betting on Sports 2019 Final Agenda

Over 70 hours of expertise from nearly 300 speakers await visitors to this month’s Betting on Sports conference, making it the must-attend event for everyone in the sports betting and igaming sectors. Industry leaders sharing their invaluable knowledge as part of a packed programme for the event at Olympia London on 17 – 20 September include no less than 70 …

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Oddschecker reports Premier League related mobile growth

Oddschecker, a sport’s betting affiliate and media portal, has revealed that mobile traffic has steadily increased over the last three years in regards to Premier League pageviews.  The site, which also provides information about bets as well as an odds comparison service, accounted that 32.5% of all total pageviews during the 2016/17 Premier League campaign were as a result of …

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Oddschecker reports boost in betting volume for H2

Sports betting affiliate and media portal Oddschecker has seen volume of bets placed on its site jump by 20 per cent since last year, as explained in its H2 results.  As published in the results, activity on the Oddschecker platform has grown, with activity on mobile and desktop products for both football and racing has seen a 23 per cent …

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Tommy Kearns, Xtremepush: Smashing the data silos for a Single Customer View

live betting

As the company behind the platform that helped Oddschecker to run more than 100 tactical marketing campaigns across five channels during this year’s Cheltenham Festival week, Xtremepush is making its mark on the sports betting industry. We spoke to the firm’s CEO Tommy Kearns, who explained why ‘monolithic’ cloud solutions are being replaced by purpose-built platforms. This allows brands to …

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