Tag Archives: odds

SoftSwiss boosts international reach with five new odds formats

SoftSwiss boosts international reach with five new odds formats

SoftSwiss has enhanced its sportsbook solution by adding British, Hong Kong, American, Indonesian and Malaysian odds types.  The solutions provider believes that the addition of new formats for betting odds will ‘boost the convenience and user-friendliness of the betting platform ahead of the summer’s large-scale sporting events’. Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook, commented: “Our Sportsbook team is working …

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50/1 for Leicester City and Shakespeare to do the impossible

There was much ado about something after Leicester City earned their place in the Champions League Quarter Finals under new manager Craig Shakespeare. Following the draw earlier today the Premier League champions must now prepare for a showdown with Diego Simeone’s Atletico Madrid. The Spaniards have reached the final twice in the past four years, but have fallen at the …

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The lost art of odds compilation: implications for serious punters

In part two of his article on pricing in the betting industry, Jeevan Jeyaratnam of Super Soccer GPS highlights some of the mistakes that occur because of the way trading rooms work these days, and the implications for the customer. Confidence in some large scale price providers is low, and rightly so judging by a couple of ‘early shows’ we’ve witnessed this …

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Bookies’ Corner: Brexit – Will we stay or will we go?

This, the second in SBC’s new Bookies’ Corner series, sees the experts from the world of betting hash out the EU Referendum and whether there’ll be a Brexit.  It has been speculated that Brexit may become the biggest political betting event in history. Political betting has been gaining popularity in recent times with the Scottish Referendum breaking records, and this …

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The Marcus Rashford Phenomenom – applying analytics on the fly to the latest teenage sensations

SBC’s Football Odds Expert Jeevan Jeyaratnam, of odds compiling firm Super Soccer GPS, explains what happens when an unfamiliar name unexpectedly hits the team sheet. The promotion of Marcus Rashford into the starting XI for Manchester United’s must-win Europa League game with Danish champions Midtylland on February 25th 2016 was a landmark for the player, but created a wave of rapid …

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Coral installs Betradar’s Live Channel

LBO operator Coral has launched Betradar‘s Live Channel for retail betting in its shops. The bookmaker has already implemented the live sports channel in over 100 shops across the country with the intention to rollout 1,000 shops within 12 months. Olly Raeburn, Coral’s Marketing Director said: “We’re delighted to be adding the Betradar Live channel to the Coral proposition as …

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