Branschföreningen för Onlinespel (BOS), Sweden’s online gambling trade association, has highlighted consumer misconceptions related to the country’s gambling marketplace. The trade body has published the “Novus Report: Perceptions of the Gambling Industry Amongst Swedes” detailing comprehensive insights into the Swedish public’s views on gambling and related advertising. Commissioned by BOS, Swedish research agency Novus conducted a survey of 1054 participants, …
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New survey finds licensing ‘ignorance’ among Swedish gamblers
Only 5% of Swedes know how to check if an online sportsbook or casino holds a Swedish licence, according to a new survey by the Swedish Gambling Authority (SGA). The survey, carried out in collaboration with Novus using data collected from 1,737 interviewees, found that eight out of 10 Swedes have ‘probably’ not played at a site without a licence …
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