Tag Archives: NOS

Betano boosts Portuguese CSR duties by joining the Sporting Foundation

Betano has significantly expanded its Portuguese markets CSR commitments after becoming a principal partner of the Sporting Foundation – the charitable arm of Sporting Clube de Portugal (Sporting Lisbon). This summer, Betano – the flagship, pan-European sportsbook brand of Kaizen Gaming – became the principal sponsor of Sporting Lisbon. Undertaking its biggest Portuguese market sponsorship commitment, Betano pledged to support …

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Betano boosts Portuguese branding via FC Porto deal

Betano has signed an agreement with FC Porto, becoming the club’s betting partner and gaining front-of-shirt sponsorship of its handball team. The deal is the second major betting partnership signed between the Kaizen Gaming-owned sports betting brand, following on from its agreement with FC Porto’s Lisbon-based rivals Benfica and Sporting CP as well as SC Braga, Marítimo and Os Belenenses. …

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Betano to challenge Liga Portugal contract break-up 

Kaizen Gaming’s Betano sportsbook subsidiary has taken legal action against Portugal’s Professional Football League (LPFP) in light of not securing the naming rights of Liga Portugal.  Betano had been favourites to replace telecom operator NOS as title sponsor of Liga Portugal, having agreed terms with the LPFP on a four-year sponsorship deal valued at €5.5 million per season. However, last …

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