Tag Archives: NORTH

Paris Smith, Pinnacle: Working both sides of the betting business

Pinnacle

“We know better than to stand still in the betting industry,” said Pinnacle CEO Paris Smith, as she reflected on a year of big changes for the company on both the B2B and B2C side. As 2019 draws to a close, we spoke to her about Pinnacle’s B2B market entry and the key benefits of this new ‘Pinnacle Solution’ – …

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Pinnacle backs hot esports prospect NORTH

Low-margin bookmaker Pinnacle continues to expand its profile and brand coverage within esports, becoming an official partner of Copenhagen-based esports organisation NORTH (north.gg) Founded in 2017, NORTH is the ‘fast growth’ esports organisation formed by Danish Superliga FC Copenhagen and Nordic entertainment group Nordisk. Since its foundation, NORTH has risen to become one of the leading European esports team ‘consistently …

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