Tag Archives: NordicBet

Betsson upgrades group racing content with SIS 24/7 betting channels

Betsson AB has significantly expanded its live racing content by integrating Sports Information Services’ (SIS) 24/7 live betting channels across its European sportsbook portfolio. The agreement marks Betsson’s ‘first-ever group-wide content deal‘, which will see SIS racing channels streamed across its sportsbook subsidiaries of RaceBets, Betsson, Betsafe and NordicBet.  Betsson has highlighted its SIS channel integration as a key sportsbook …

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Spanish customers set to benefit from Betsson Group offering

Spiffbet

Betsson Group has announced that the firm has launched its flagship brand on the Spanish market, in a move designed to strengthen its position within Southern European markets. The firm has detailed that Spanish consumers have access to Betsson.es from February 7, stating that customers within the nation will have access to a full range of gambling products and games. …

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New European football season sees Betsson launch new mobile betting product

Ahead of the start of a new European football season this August, Stockholm-listed online gambling group Betsson AB has announced the launch of its new mobile betting platform for its brands of Betsson, Betsafe and Nordicbet. In its H1 interim update, Betsson governance had alerted stakeholders that the company would move to relaunch the mobile betting offering of certain brand …

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NordicBet extends & expands Champions Hockey League sponsorship

Betsson AB sports betting subsidiary NordicBet has confirmed that it has extended its sponsorship of the Champions Hockey League (CHL), the pan-European ice hockey championship. Agreeing terms, NordicBet will be a key marketing partner of the CHL through to season 2019-20 season. NordicBet marketing informs that it has agreed on heighten coverage of its brand on CHL broadcasts. Furthermore, NordicBet …

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Yggdrasil announces €200,000 Christmas Calendar campaign

Yggdrasil Gaming has announced a €200,000 Christmas Calendar campaign to boost engagement over the festive season, and showcase the power of its in-game promotional tools BOOST and BRAG. On each day in December, the provider will run campaigns which cover many of Yggdrasil’s most popular slots, including Vikings Go Wild, Golden Fish Tank and Holmes and the Stolen Stones. The campaigns, …

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NordicBet extends Swedish Hockey League sponsorship

Betsson AB subsidiary NordicBet has extended its existing partnership with the Swedish Hockey League (SHL), the highest division of professional ice hockey in Sweden by becoming official sponsor of SHL season 2016/17. NordicBet upgrade its sponsorship having served as SHL official betting partner since 2014. Announcing its partnership, NordicBet marketing stated that it was pleased to extent its profile within …

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bettingexpert – Unibet ahead of bet365 and William Hill after start of Premier League

Unibet has outshone the competition in the first round of Premier League action, according to the users on one of Europe’s biggest tipster networks. Tipsters on bettingexpert.com recommended odds from Unibet for 14.7 per cent of their selections on Premier League football this weekend, putting the bookmaker ahead of rivals bet365 (11.9%) and William Hill (10.6%). Of the 1,044 Premier …

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Betsson AB settles earn-out dispute with Nordic Gaming Group founders

European sports betting operator Betsson has settled its payment and earn out dispute with the former owners of Nordic Gaming Group (NGG), the online betting operator it acquired in 2012. NGG officials had claimed that Betsson had breached the earn out conditions of the 2012 deal, disputing an additional purchase reward of €20 million subject to the company’s future performance …

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NordicBet partners with European Champions Hockey League

Betsson’s NordicBet brand has agreed a multi-year deal to serve as the official sports betting partner of the Champions Hockey League, the new European ice hockey tournament which launches next month. The tournament has been launched by 26 clubs, six leagues across Europe and the International Ice Hockey Federation (IIHF), with the regulation round taking place between August 21st and …

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