Tag Archives: NordicBet

Betsson doubles down in Denmark with launch of flagship brand

Betsson doubles down in Denmark with launch of flagship brand

Betsson AB has expanded its presence in Denmark by launching its titular Betsson sportsbook in the local market, boosting its standing in the country to two brands. The group’s flagship brand will sit alongside the existing NordicBet offering in Denmark, as the company – founded, headquartered and listed in the capital of neighbouring Sweden, Stockholm – pursues a global expansion …

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NordicBet keeps title sponsorship of Danish 1 football

SBC News NordicBet keeps title sponsorship of Danish 1 football

NordicBet,  a sportsbook subsidiary of Betsson AB has announced that it will maintain the title rights extension to Denmark’s 1. Division. The Danish football league second division will continue to carry the name ‘NordicBet Liga’ for at least two more seasons as part of the sportsbook’s agreement with the Divisional Association – the trade football body of Denmark. Director of the Divisional …

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NordicBet re-energised by new Betsson creative hub

SBC News NordicBet re-energised by new Betsson creative hub

Betsson AB has refreshed the brand identity of sportsbook property NordicBet that will re-engage audiences under its new headline campaign of ‘Makes Sports Bigger’.  The rebrand aims to strengthen NordicBet’s appeal and position within its key markets, and forms part of Betsson’s wider acceleration of its sportsbook portfolio that achieved record GGR results during H1 trading. A Betsson brand since …

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NordicBet resumes Danish Liga sponsorship duties

SBC News NordicBet resumes Danish Liga sponsorship duties

NordicBet has resumed and extended its title sponsorship of Danish football’s first division league for a further consecutive season.  The Betsson AB sportsbook has served as principal partner to Denmark’s second-ranking football division since 2017, seeing it carry the title name of the ‘NordicBet Liga’. However, during the 2020/2021 season, Nordicbet was forced to pause its sponsorship due to unforeseen …

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Betsson upgrades group racing content with SIS 24/7 betting channels

SBC News Betsson upgrades group racing content with SIS 24/7 betting channels

Betsson AB has significantly expanded its live racing content by integrating Sports Information Services’ (SIS) 24/7 live betting channels across its European sportsbook portfolio. The agreement marks Betsson’s ‘first-ever group-wide content deal‘, which will see SIS racing channels streamed across its sportsbook subsidiaries of RaceBets, Betsson, Betsafe and NordicBet.  Betsson has highlighted its SIS channel integration as a key sportsbook …

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Spanish customers set to benefit from Betsson Group offering

Spiffbet

Betsson Group has announced that the firm has launched its flagship brand on the Spanish market, in a move designed to strengthen its position within Southern European markets. The firm has detailed that Spanish consumers have access to Betsson.es from February 7, stating that customers within the nation will have access to a full range of gambling products and games. …

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New European football season sees Betsson launch new mobile betting product

SBC News New European football season sees Betsson launch new mobile betting product

Ahead of the start of a new European football season this August, Stockholm-listed online gambling group Betsson AB has announced the launch of its new mobile betting platform for its brands of Betsson, Betsafe and Nordicbet. In its H1 interim update, Betsson governance had alerted stakeholders that the company would move to relaunch the mobile betting offering of certain brand …

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NordicBet extends & expands Champions Hockey League sponsorship

SBC News NordicBet extends & expands Champions Hockey League sponsorship

Betsson AB sports betting subsidiary NordicBet has confirmed that it has extended its sponsorship of the Champions Hockey League (CHL), the pan-European ice hockey championship. Agreeing terms, NordicBet will be a key marketing partner of the CHL through to season 2019-20 season. NordicBet marketing informs that it has agreed on heighten coverage of its brand on CHL broadcasts. Furthermore, NordicBet …

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Yggdrasil announces €200,000 Christmas Calendar campaign

SBC News Yggdrasil announces €200,000 Christmas Calendar campaign

Yggdrasil Gaming has announced a €200,000 Christmas Calendar campaign to boost engagement over the festive season, and showcase the power of its in-game promotional tools BOOST and BRAG. On each day in December, the provider will run campaigns which cover many of Yggdrasil’s most popular slots, including Vikings Go Wild, Golden Fish Tank and Holmes and the Stolen Stones. The campaigns, …

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NordicBet extends Swedish Hockey League sponsorship

SBC News NordicBet extends Swedish Hockey League sponsorship

Betsson AB subsidiary NordicBet has extended its existing partnership with the Swedish Hockey League (SHL), the highest division of professional ice hockey in Sweden by becoming official sponsor of SHL season 2016/17. NordicBet upgrade its sponsorship having served as SHL official betting partner since 2014. Announcing its partnership, NordicBet marketing stated that it was pleased to extent its profile within …

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