Tag Archives: Nike

Insider Sport: On The Ball – DAZN & BeIN expand their UEFA profile

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on DAZN acquiring the majority of UCL rights in Germany, BeIN’s acquiring of Euro 2020 French broadcasting rights, LFC’s Nike partnership announcement and an interview with FootballMedia CEO Dean Akinjobi. ___________________ DAZN takes over …

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Insider Sport: On The Ball – Ongoing civil unrest sees Copa moved from Chile

From sponsorship to the ever-expanding world of football media coverage, when it comes to the business of football, InsiderSport has you covered. This week’s OTB reports on the Copa Libertadores move, Eintracht Frankfurt’s digital expansion and Middlesborough’s support of Responsible Gambling Week 2019.  Chilean unrest sees Copa Libertadores final moved to Peru Conembol, the governing body for South American football, …

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Turkish Delight! Galatasaray nets Bilyoner as Premium Sports Partner

Galatasaray SK, Turkey’s biggest sports club has confirmed that it has secured a 2-to-3 year sponsorship with Intralot subsidiary Bilyoner Interaktif (Bilyoner.com) becoming its new ‘official betting partner’. Updating the media, Galatasaray Chairman Mustafa Cengiz disclosed that Bilyoner had committed to a 2-year sponsorship agreement set at TRY 8 million per season (€1.3 million) – a new deal valued at …

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Niké prepares for new liberalised market with Gaming Innovation Group as platform provider

Furthering its presence within Eastern European betting markets, Oslo-listed Gaming Innovation Group (GIG) has confirmed that it has entered a platform services partnership with Niké, Slovakia’s largest betting operator. Niké who at present operator over 900 betting points in Slovakia, will integrate GIG’s iGaming Cloud (iGC) platform as the gambling operator prepares for a new regulatory framework for igaming and …

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New football app Gloryhunter signs deal with Betfred

Gloryhunter, the company behind a new football app described as the ‘most original, real-time football game since fantasy football’, has signed an exclusive partnership deal with Betfred. Gloryhunter players can now view updated odds from Betfred for every match and win monthly points and prizes from both Betfred and Nike, another listed partner. At the end of the 2016/17 season, …

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NIKÉ Slovakia extends Virtual provisions with Inspired Gaming

Gambling technology firm Inspired Gaming (Inspired), has announced the extension of its Virtuals partnership with Niké, the leading licensed gaming operator in Slovakia. Niké launched Inspired’s Virtuals in 2012 online and across 200 retail outlets. It currently offers a number of Inspired’s Virtual Sports inventory, including: Rush Football, Rush Cycling, Rush Tennis, Rush Motor Racing, Rush Horses and Rush Greyhounds. Niké has also launched Inspired’s …

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Infographic shows history of online sports betting industry

This new infographic from RightCasino.com reveals how, in 20 years, online betting has grown into an industry worth more than $74 billion. It charts the history of online betting from humble origins in Antigua to its current level of sophistication, where crazy PR stunts, royal baby betting and celebrity endorsement are industry standard. The sports betting industry as a whole …

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Sam Cooke – Football Sponsorship – Record Gains Insight

Nike and Adidas are the two names that first tend to come to mind when discussing football kit sponsors. They are the two titans, the fierce rivals and the biggest spenders. It was announced recently that Manchester United will be dropping Nike, from the end of the 2014/15 season, in favour of a lucrative deal with Adidas. This is a …

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SBC Report – Sam Cooke – World Cup 2014 – Twitter’s Leading Role

Both the importance, and the potential, of a brand harnessing an effective social media campaign on Twitter at the World Cup just gone by was crystal clear long before it began. The previous competition, that of South Africa in 2010 was, stated Tom Wiltshire, head of the site’s World Cup campaign, the “largest period of sustained activity for any event …

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Feel positive about Google+: Part 2 – The Players

In the second of three articles, about how businesses are using Google+, SBC’s Sam Cooke looks at the who and how in terms of which brands are (currently) the kings of Google+, and how they are best utilising the social tool. Read part 1 here. Who are the current frontrunners? Some of the best in the game right now are …

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