October 30, 2023
Betsson AB has demonstrated great strength in its recent marketing strategies, utilising geo-targeting, age-gating technology, and more – resulting in the firm taking home the Marketing Campaign of the Year Award at SBC Summit Barcelona 2023. The group’s ‘Engaging Fans Beyond the Final Whistle’ recognised the unique scheduling of the 2022 Qatar World Cup, whilst leveraging its partnership with the …
Read More »June 9, 2021
The European Gaming and Betting Association (EGBA) has reaffirmed that its members will observe its Code-of-Conduct on responsible advertising throughout the course of a rescheduled UEFA Euro 2020 Championships (11 June to 11 July). The Brussels based trade body launched its code-of-conduct on responsible advertising last April, to ease regulatory concerns on gambling advertising during the height of Europe’s COVID-19 …
Read More »January 8, 2018
US sports stakeholders have detailed concern regarding the drop in viewership of NFL broadcasts recorded during season 2017/18. Last week, media analyst Nielsen released viewer trend data for the NFL’s 2017/18 regular season, which specified a network-wide viewership decline of 9.7%. The lacklustre figures saw all US partner networks; NBC, ESPN and FOX Sports report audience declines for their NFL …
Read More »July 19, 2016
The amount spent by UK gambling operators on TV advertising campaigns is set to reach a record £123.4 million in 2016 if trends continue from the first five months of the year. The figure, compiled by media analysts Nielsen for the Guardian, would represent a 52% increase from 2012. However, it is likely that this estimated figure may even be …
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| _pinterest_ct_ua | 1 year | No description available. |
| _v__chartbeat3 | never | No description available. |
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| AnalyticsSyncHistory | 1 month | No description |
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| AWSALBTG | 7 days | No description available. |
| AWSALBTGCORS | 7 days | No description available. |
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| botd-request-id | session | No description |
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