March 18, 2021
The Cheltenham Festival 2021 has attracted record viewership on only its first day, with both the average and peak audience up significantly on the previous year. ITV Racing drew in an average of 1.1 million viewers, with a total of 1.5 million tuning in to watch the Champions Hurdle, won by Rachel Blackmore, riding the hugely anticipated Irish racehorse Honeysuckle. …
Read More »March 16, 2021
Betting brands sponsoring this year’s Cheltenham Festival are set to benefit from increased exposure, with the event forecast to pull in its biggest viewing audience in 10 years due to the coronavirus pandemic, according to figures compiled by Nielsen Sports. The sports measurement and analytics firm also estimated that over £500 million is expected to be wagered on races during …
Read More »September 6, 2018
In research commissioned by the American Gaming Association (AGA), Nielsen Sports has predicted that the annual revenue of the NFL could be elevated by as much as $2.3bn as a result of the regulated sports betting market. The study, which breaks down the various sources of revenue that the NFL could reap from a sports betting market in the US …
Read More »January 4, 2018
Leading speakers from across the industry have signed up to Betting on Football 2018 (20-23 March), while 70% of the exhibition space at Stamford Bridge has already been sold. The list of confirmed speakers includes Snaitech CEO Fabio Schiavolin, Danske Spil CEO Niels Erik Folmann, Mr Green CEO Jesper Kärrbrink, Pinnacle CEO Paris Smith, Veikkaus Senior Vice President Jari Vahanen, …
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