Entertainment is embedded in Ladbrokes’ products, the bookmaker’s Head of Public Relations, Nicola McGeady, explained to SBC shortly after the company signed a unique partnership in the events space. At the end of July, the Entain brand signed a deal with AEG Presents, The O2 and NME, which saw the launch of Ladbrokes LIVE. A fan rewards platform offering entertainment …
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Ladbrokes has accepted a strong return for UK racing, as the general public yearns to watch live sports again following a near three-month hiatus. During lockdown, Ladbrokes commissioned research data firm Perspectus Global to undertake a survey of 2,000 sports fans to find out their views on what they missed most about watching live sport. Ladbrokes stated that an ‘absence …
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With only one more day to go until Jump racing’s biggest event of the year, SBC has continued the Countdown to Cheltenham by quizzing Nicola McGeady, Head of PR at Ladbrokes. She outlined the top runners and riders to keep a close eye on, and explained why punters can expect an even bigger range of competing promotional offers. SBC: Three …
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Down Royal racecourse has named Ladbrokes as the new sponsor for its first Grade 1 of this year’s jumps season, with the deal estimated to be the largest in Down Royal’s history. The race, which will now be called the Ladbrokes Champion Chase, comes as part of a six-figure deal between the racecourse and operator, with prize-money tipped at €140,000. …
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Hours before he is set to defend his NABF middleweight title, Jason Quigley has been announced as the official Ladbrokes Boxing Ambassador. The initial deal, which is set to run for one year, will see Ladbrokes work closely with Quigley as the currently undefeated competitor works towards a possible World Championship bout in 2020. Irish-born Quigley showed his appreciation to …
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Ladbrokes has been announced as the new sponsor of the Welsh Champion Hurdle, which takes place at Ffos Las Racecourse on Saturday 21 October. Revived by the West Wales racecourse in 2011, last year’s edition saw it shift from its traditional February schedule to a new October date, with a victory for Philip Hobb’s Garde La Victoire. This year’s feature …
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Ladbrokes has joined forces with Carol Vorderman to help punters pick out a winner from the 40 horses lining up for this year’s Grand National. The Maths whizz and former Countdown co-host has worked with Ladbrokes – Rank 4/5 on Bookmaker Ratings – on a winning formula to help novice punters pick the first past the post from the runners and …
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Sue Perkins the host of the BBC’s Great British Bake Off has been made favourite by UK bookmakers to replace axed Top Gear host Jeremy Clarkson. Perkins a lead face for the BBC has been priced at evens to replace the controversial Clarkson , she is followed by X Factor host Dermot O’Leary (2/1) and former super model and car enthusiast Jodie …
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