Entain and the Trident Leagues have extended their community sports investment-based partnership, providing ‘critical funding’ to the Northern Premier, Isthmian and Southern leagues. Backed by the Entain Foundation under the ‘Pitching In’ banner, the funding covers all 248 clubs that make up steps three and four of the national league system. The group initially launched the Pitching In partnership in …
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Entain reinforces grassroots support with Pitching In boost
Entain has enhanced its support for grassroots non-league football by boosting its Pitching In initiative, with the financial support from the operator topping £1 million. The extension of the initiative will see the FTSE 100 sports betting and gaming operator contribute a further £150,000 to the Trident Community Foundation (TCF), a project coordinated by the clubs of the three Trident …
Read More »GVC supports grassroot sports with ‘Pitching In’ programme
GVC Holdings has launched a new ‘multi-million pound investment programme’ which will deliver financial support to grassroot sports organisations. The programme, Pitching In, will be launched with a flagship partnership with The Isthmian, Northern Premier and Southern Leagues – collectively known as The Trident Leagues – which make-up levels seven and eight of the English football league pyramid. Commenting on …
Read More »BetVictor terminates its Isthmian amateur football profile
The Isthmian Premier League has issued a statement confirming that BetVictor has opted to terminate its title sponsorship agreement which covers its syndicated leagues. Established in 1905, the Isthmian League is a regional men’s semi-pro football association formed by amateur clubs across London, the East and South East of England. Last summer, Gibraltar-based bookmaker BetVictor secured a two-season deal to …
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