Tag Archives: NHL

Betway gains ‘prominent exposure’ in tennis sponsorship

Betway has agreed to sponsor the Stockholm Open, becoming the official betting partner of the tennis competition. Commencing on 6 November, following last year’s cancellation, the competition promises to give Betway association rights as well as ‘prominent’ courtside branding. Anthony Werkman, Betway’s CEO, commented on the sponsorship of the oldest Association of Tennis Professionals (ATP) indoor tournament: “It’s fantastic for …

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Olybet boosts international development in Fiorentina partnership

Olybet has signed an agreement with ACF Fiorentina to become the Seria A team’s official regional betting partner, whilst strengthening company exposure at the Artemio Franchi Stadium. The collaboration sees OlyBet and OlyBet.TV branding become visible on the sideline LEDs throughout Europe and in the home games’ digital overlay technology that was adopted by the club at the start of …

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Unibet hails success of 30/30 Fund supporting Swedish Sports diverse make-up

Unibet, the flagship sportsbook brand of Kindred Group Plc, has maintained its home market CSR commitments by announcing the recipients of its 30/30 Fund in support of Swedish sports clubs, projects and organisations promoting fair-play, equality, inclusion and social mobility.  The 30/30 Fund was established in 2019 by Unibet, backing the grassroots sports fundraising initiatives of former Sweden and NHL …

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Every sports content site is driven by video – why should betting be different?

video

A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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Martin Lycka: From the abyss of agony to the peak of ecstasy… and sometimes back!

In his monthly column for SBC, Martin Lycka, Entain’s Senior Vice President of US Regulatory Affairs & Responsible Gambling, believes cake is in order for some of those regulatory regimes that have turned agony into ecstasy… Dear reader,  I can hardly believe that I am welcoming you to the third season of my SBC column. but here we are at …

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Betway owner Super Group sets course for $4.75bn NYSE IPO

Betway is set to become the industry’s next listed US property, as its owner Super Group outlined its intentions to merge with an SPAC vehicle to secure a footpath to listing on the New York Stock Exchange (NYSE). This Sunday, Guernsey-based Super Group confirmed that it had ‘entered a definitive agreement’ to combine its business with blank-cheque SPAC – Sports …

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How Swish Analytics is boosting Sky Bet’s player engagement with top US sports

Swish Analytics

Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …

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Sportradar strengthens US offering through Synergy Sports acquisition

Sportradar has entered into a definitive agreement to acquire Synergy Sports, the market leader when it comes to data and video analytics for the US college and professional sports space. The agreement, which comes hot on the heels of Sportradar’s acquisition of personalised messaging platform Fresh Eight, cements its position in the US market where it holds ‘keystone’ partnerships with …

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NHL nets first European betting partnership with Tipsport

The NHL has licensed Tipsport as its first European sportsbook partner, allowing the Czech betting group to utilise its official brand logo and matchday data. The partnership will see Tipsport serve as the NHL’s ‘official betting partner’ for the markets of the Czech Republic and Slovakia. Recognised as the Czech Republic’s largest betting agency, Tipsport will be allowed to promote …

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