Unibet – the flagship brand of Kindred Group – has become an official partner of the NHL in Sweden. The pair have outlined that they will create ‘dynamic marketing campaigns’ across the it’s digital betting offerings. Philip Lagström, Country Manager Unibet Sweden, Kindred Group, stated: “I am very proud and happy that Unibet is the first betting company in Sweden …
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Sports technology firm Sportradar has been selected by the NHL to power a refreshed NHL.TV, the league’s direct-to-consumer international OTT subscription service available to hockey fans in more than 120 countries and territories outside of the US and Canada. Under the terms of the collaboration, which coincides with the start of the 2022-23 NHL season, Sportradar will deliver its OTT …
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Alleged ‘advertising infractions’ have landed Unibet a financial penalty of $48,000, charged by the Alcohol and Gaming Commission of Ontario (AGCO). The sportsbook brand, a division of Stockholm-listed gambling group Kindred, has been active in the Ontario betting and gaming space since April, having secured entry shortly after market launch. Like many European and US-based firms, Unibet has targeted an …
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Sportsbet.io has become the latest operator to partner with Low6, leveraging the firm’s gamification products for this year’s FIFA World Cup. A three-phased plan will start with Low6 developing a ‘Sportsbet.io Clubhouse’ for the multi-currency operator – which allows customers to bet using fiat and crypto – themed around the upcoming tournament. The remaining two phases will see additional clubhouses …
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Sportradar AG has upgraded its year guidance, forecasting full-year revenues in the new range of €695-to-€715m – representing a prospective growth of 24% over fiscal 2021 results. The Nasdaq-listed Sportstech group capitalised heavily on US market expansion during 2022, as Q2 revenues across all segments continue to grow, albeit with rising costs and expenses. Headline results saw Sportradar record revenue …
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Sportradar AG has outlined confidence in achieving its full-year 2022 commercial and US growth objectives following a ‘fast start to year trading’. Publishing its Q1 trading results (period ending 31 March), the Global Nasdaq-listed sportstech firm registered group revenues of €168m up 31% on corresponding 2021 results of €128m. Period trading saw Sportradar register double-digit revenue growth across its core …
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Sportradar has entered into an agreement with the Australian Ice Hockey League (AIHL), covering audio-visual distribution rights and integrity operations. The agreement, in place until the end of 2024, will see Sportradar distribute the AIHL’s data worldwide, with the exception of Australia and New Zealand, whilst also leveraging its Universal Fraud Detection System (UFDS). UFDS will be used for bet …
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The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming. In an interesting turn of events in the US sports wagering space, the new launch marks the first time a US sports team owner – in this case Alex Meruelo – has launched his own wagering enterprise. Having subsequently …
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Liga Stavok CEO Yury Krasovskiy speaks with SBC Leaders about its historic agreement with the National Hockey League and why this will help bring the sport ‘into the hearts and minds of the fans’. SBC: Can you tell us about the nature of collaboration between Liga Stavok and the NHL? YK: We have signed an agreement that is unparalleled not just …
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There are significant lessons that sponsorship managers of North American sports betting brands can take from their European counterparts, writes Antourage CEO Johan Junker. Almost three years after the Supreme Court struck down the federal ban on sports betting, allowing states to legalise it if they wish, the industry is starting to gather some serious momentum. This has manifested itself …
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