Tag Archives: NfX

Sportdec CEO Bruce Bale – Addressing non-betting football fans

Copyright: flynt / 123RF Stock Photo

Innovation forms a crucial aspect of many industries, particularly amongst the plethora of spheres within gambling and gaming globally. With the cost of acquiring new customers and the rate of churn increasing, one particular challenge is how to engage and monetise new customers. Bruce Bale, CEO of Sportdec, briefly discusses this challenge and the motivation for innovation: “[It] is about …

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