Tag Archives: NFL

Caesars announced as NFL’s first ever casino sponsor

Starbucks Barista - NFL Contest

The National Football League has confirmed an agreement for Caesars Entertainment to become the league’s first-ever Official Casino Sponsor. The multi-year partnership aims to maximise Caesars casino properties, celebrity chefs, premier music artists and a wide range of entertainment elements, in order to provide unique experiences for NFL fans. Beginning with the upcoming 2019 NFL playoffs, Caesars will have the …

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MGM-GVC’s ‘broad vision’ sees Sportradar confirmed as lead US data supplier

MGM-GVC Interactive LLC, the new US strategic joint venture developed by MGM Resorts and GVC Holdings, has confirmed that it will utilise Sportradar as exclusive data supplier for its US sports betting provisions. The agreement sees Sportradar become the lead data provider for MGM-GVC interactive’s new and existing land-based and digital properties. Updating the market, MGM GVC Interactive’s new Chief …

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Sports betting to accelerate significant growth of North American sports

Increased sponsorship opportunities and the heightened value of media rights are set to elevate the growth of North American sports in the coming years according to research by the PricewaterhouseCoopers (PwC). The research suggests that new inventory related to gambling, digital media platforms, uniform rights, and incremental in-venue signage and naming rights opportunities will play a key role in enhancing the …

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NFL wants data rights but is coy on expanding a Federal Framework

The governance of the NFL has called on Congress to install required mandatory directives/standards on US sports betting, which all industry stakeholders should adhere to. Safeguarding the image and integrity of US professional sports, the NFL has revealed its desired US betting requirements, as Capitol Hill’s Judiciary Committee begins its examination of whether a ‘federal sports betting regulatory framework or …

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iSport Genius steps up US expansion with DraftKings partnership

Marking its expansion into the US market, sports data platform provider iSport Genius has unveiled a new partnership with DraftKings. The deal will will help support DraftKings when it comes to deploying data insights across its sportsbook platform, with the data helping to educate customers on the teams and players in order to place a more informed bet. iSport Genius’ …

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Sky scheduling switch can catapult NFL further into UK limelight

The departure of Serie A and La Liga from mainstream television this season left a Sunday night void for UK sports broadcasters, however Sky Sports may have an American Football shaped solution to this problem. Last season, BT Sports concluded the weekend with a Sunday evening tie from Italy, whilst Sky Sports would compete with a game from Spain, often …

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NFL could land $2.3bn increase with regulated sports betting

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In research commissioned by the American Gaming Association (AGA), Nielsen Sports has predicted that the annual revenue of the NFL could be elevated by as much as $2.3bn as a result of the regulated sports betting market. The study, which breaks down the various sources of revenue that the NFL could reap from a sports betting market in the US …

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Matchbook Betting Podcast unveils three new hosts

With the Premier League firmly upon us, the NFL season returning on Thursday, and the Champions League a mere two weeks away, the Matchbook Betting Podcast has announced a new roster of hosts. Ali Maxwell (Premier League), Nat Coombs (NFL) and Phil Kitromilides (Champions League) will be delivering weekly focused previews and insights for sports fans. Matchbook CEO Mark Brosnan …

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Winning Post – CMA diagnoses unhealthy withdrawal symptoms

Regulus Partners, the strategic consultancy focused on international gambling and related industries, takes a look at some key developments for the gambling industry in its ‘Winning Post’ column. This week, the GB Gambling Commission and the Competition and Markets Authority (CMA) grasped the thorny issue of account withdrawals, following an investigation into online bingo and casino providers, Jumpman Gaming and …

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NFL opens to casino advertising with caveats

The NFL is set to allow land-based casino operators the right to sponsor its team franchises, lifting the league’s long-standing ban on gambling advertising/marketing. Last week, NFL Chief Media Officer Brian Rolapp revealed at a business conference that league governance would permit casino advertising during NFL 2018/19 games. The decision to allow casino advertising has been undertaken by the NFL’s …

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