888sport has provided another boost to its sports marketing in the UK and Ireland, renewing its regional agreement with the National Football League (NFL). The contract extension will see 888Holdings wagering brand continue as the NFL’s sports betting partner in the UK and Irish markets until 2025, with the arrangement having been in place for the past two seasons. This …
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Michael Jordan to provide ‘guidance and strategic counsel’ to Sportradar
Shortly after successfully completing its IPO and listing on the Nasdaq Global Exchange, Sportradar has announced that early investor and former National Basketball Association (NBA) player Michael Jordan has joined its Board of Directors. Jordan will serve as a Special Advisor at the company, effective immediately, whilst also increasing his investment, with the providing ‘guidance and strategic counsel’ concerning the …
Read More »Sportradar aims to raise $504m with IPO
Sportradar has confirmed its Initial Public Offering (IPO), with the aim of raising $504 million through floating of shares in addition to a further $159 million via concurrent private placements. The Swiss-based sports data and technology company will offer 19 million shares at a price range of $25 to $28, with the concurrent private placements taking place with Eldridge, entities …
Read More »Sportradar confirms IPO and NASDAQ listing intentions
Sportradar has filed a registration statement on Form F-1 with the Securities and Exchange Commission (SEC) relating to an Initial Public Offering (IPO) of its ordinary shares, as it looks to list on the NASDAQ Global Market under the ticker symbol SRAD. The sports data technology company has filed a statement relating to the proposed sale of its securities with …
Read More »Sportradar partners with Baltimore Ravens and New York Jets to continue US expansion
Sportradar has continued its commercial strategy of expansion in the US sports betting market by securing partnerships with the Baltimore Ravens and New York Jets of the National Football League (NFL). The agreement will see the data and analytics provider leverage ad:s – its full service, data-driven marketing solution – to refine the affiliate and marketing strategies for both teams, …
Read More »MGM ties up New York Jets partnership
NFL side the New York Jets has partnered with MGM Resorts to announce its first official gaming partner. The “first of its kind partnership,” has been confirmed with a multi-year agreement, hailed “the most comprehensive and integrated gaming partnership in the NFL to date”. The collaboration acts as an affirmation of continued commitment to growing its brand name via sports …
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