Two weeks ago, we learned that Scientific Games (SG) had extended a long-standing gaming partnership with Golden Nugget to deliver sports betting through OpenSports. The deployment of OpenSports will start with mobile sports betting in New Jersey (NJ) with additional states included pending regulation. There is also an option to roll out the product in retail locations across multiple states. …
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Unibet secures NBA data accreditation for US wagering
Stockholm-listed Kindred Group Plc has confirmed that its flagship Unibet sportsbook subsidiary has been syndicated as an NBA wagering partner for US wagering markets. The approval will allow Unibet’s US operations to access NBA data and statistics, enhancing its basketball inventory for customers wagering within regulated US states. A busy 2019 has seen Unibet launch its first US online sportsbook property …
Read More »Joe Asher: William Hill US – Live streaming can unlock US market’s true capacity
Joe Asher, CEO at William Hill US, told SBC Magazine that he is a “big believer” in the power of live streaming. He also explained how US success is key for the popularity of sports outside of the ‘big four’, before confirming that the company’s core Nevada business will continue to fund its investment in other states. SBC: What is …
Read More »Winning Post: What Google giveth, it can taketh away
Industry strategic consultancy Regulus Partners breaks down a week in which Google wades into sports betting advertising in the US, and the scrutiny of safer gambling initiatives in the UK shows no signs of slowing down. ________________ US: sports betting – still searching for the answer? This year’s G2E set out the stall for sports betting in the US. Optimism …
Read More »Meadowlands maintains NJ edge in record month for betting
Online sports betting sites licensed through Resorts and the Meadowlands combined for more than $24 million of the $29.4 million in revenues made in New Jersey (NJ) last month, as the state smashed its previous record for total wagers. The state fell just short of $375 million for online sports betting handle in September, beating the previous best of $298.3 …
Read More »Adthena: Dancing in the dark… why competitive visibility is a US winner
When the legal sports betting market in the US kicked off last year, it opened up a billion-dollar industry for bookmakers and affiliates. It’s a brand new competitive landscape where everything’s up for grabs, the competitors are yet to be determined, and the first order of business is to acquire as many players as you can, as fast as you …
Read More »Digital gains see GVC up 2019 earnings guidance
FTSE gambling group GVC Holdings Plc has this morning upgraded its full-year EBITDA guidance to £670-680 million from its previous £650-670 million range. Updating the market, GVC governance points to continued online growth maintained during a ‘softer’ Q3 trading period’, in which GVC delivered a 12% increase in net gaming revenues (NGR) despite competing against World Cup Russia 2018 comparatives. …
Read More »Better Collective Spotlight: Turning US-Bookies.com into the ultimate resource for US sports bettors
Michael Hageman, US Content Manager at Better Collective, and Victor Klein, one of the firm’s SEO Leads, combine to outline key information about one of Better Collective’s flagship US assets, including how it is ready to ‘scale out’ as more states offer online sports betting and why applying ‘dynamic CTA’s’ is the next step. SBC: Can you start by giving …
Read More »New Jersey bill clears the Golden path to NBA betting
New Jersey lawmakers have cleared the path for Golden Nugget to take bets on NBA games after lifting restrictions on owners of a professional sports team. The New Jersey State Senate has passed Bill A5463, which reverses a ban on such owners from accepting wagers on that team’s sport. In the Garden State, this applied to Golden Nugget owner Tilman …
Read More »Martin Lycka: Supreme Court’s (sports betting) punt return and beyond
In the second of a series of columns on international gambling legislation, GVC’s Director of Regulatory Affairs Martin Lycka takes a look at the current activity around sports betting in the US and tracks how the industry has arrived there and where it should go next. It is 14 May 14 2018, which may be the US football offseason, yet …
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