July 12, 2019
Some of the leading suppliers to the sports betting industry offered their insights into the future for sportsbook personalisation based on automated customer segmentation, advanced behavioural analysis and predictive AI-driven models. The next round table participant was BtoBet, represented by its Chairman Alessandro Fried. SBC: What role does pricing and risk have to play in the differentiation of a sportsbook …
Read More »February 14, 2019
US-based social casino High 5 Games (H5G) will present its players with targeted real money online content after securing a new partnership with BtoBet. H5G, which holds a strong presence in the social casino space with over 17 million downloads worldwide, will use BtoBet – and specifically the firm’s Neuron Gaming platform – to boost its footprint in the real …
Read More »February 8, 2019
SBC Americas Editor Chris Murphy was in attendance as BtoBet officially launched its regional partnership with Wildar Gaming for Latin America (LatAm). BtoBet CEO Alessandro Fried shared his vision with journalists at the invite-only ICE press conference about both the ‘uberization of the igaming industry’ and the ‘importance of being glocal’. He defined ‘glocal’ as being present at a global …
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