SBC News Voice of the Sports Betting Industry
Malta-based industry affiliate marketing software provider NetRefer, will power Paddy Power Betfair’s (PPB) combined affiliate program, as the FTSE 100 betting operator continues to merge its marketing operations. NetRefer is currently the affiliate marketing platform and provisions provider to both Paddy Power and Betfair. The move the will see NetRefer deliver PPB a ‘Unified Performance Marketing’ platform. PPB unified affiliate …
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