Tag Archives: Neill Simpson

Sponsorship Spotlight – Brand synergy for Betsafe and MMA Cage Warriors

Betsafe

Betsafe has become the official gaming partner for Cage Warriors, in a two-year deal which includes extensive branding on the cage, in-arena event initiatives and the option to create engaging fan content with the fighters. SBC caught up with Global Brand Manager Neill Simpson to find out why MMA is so attractive to Betsafe, how they will measure the success …

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Betsafe launches ‘Rugby Challenge’ with Captive Media

Betsson AG brand Betsafe announced today a unique new way for male rugby fans to get involved in the Rugby World Cup  with the chance of winning tickets to the final: The Betsafe Rugby Challenge. The Betsafe Rugby Challenge is a video game with a difference – played not on game consoles or even on smartphones, but on the Captive Media …

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Harbour Gaming launches LuckyBalls.com

Harbour Gaming has announced athe launch of its flagship UK brand, LuckyBalls.com. Following a redesign process, the new site was officially previewed to affiliates and subsequently launched at an exclusive event over the iGB London Affiliate Conference. Built on the B3W Gaming Platform and licensed in Malta and by the UK Gambling Commission, LuckyBalls.com provides players with Casino and Live Games including betting …

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