Sky Sports has enhanced its partnership with Scottish Professional Football League (SPFL) to show ‘more matches than ever before’. The new broadcast agreement includes up to 60 matches from the Scottish top-flight exclusively live each season from 2024/25, with scope to increase this over the term of the deal. However, for the first time, exclusive live fixtures from the Scottish …
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The Scottish Professional Football League (SPFL) has launched an exclusive online streaming platform operated by OTT specialist StreamAMG, broadcasting all Scottish Championship matches. The OTT platform has been launched to cater for international audiences, helping overseas fans follow live action of Scotland’s second tier of professional football. Meanwhile, domestically Scottish Championship clubs will be allowed to use the platform for …
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Scotland’s Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2 has reached a ‘written resolution’ effective immediately after the SPFL’s COVID-19 crisis plan was passed. The plan, passed by 81 per cent of all SPFL clubs including the Ladbrokes Premiership, has resulted in Dundee United FC being crowned Championship champions. However, Scotland’s top decision has not been affected in the …
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SPFL football club Rangers FC has confirmed that it will not renew its in-stadia wagering partnership with bookmaker Ladbrokes, however the announcement seems to be little more than posturing from the Glasgow football club. This morning, Rangers Commercial Director James Bisgrove communicated that Ladbrokes in-stadia betting services would be discontinued from Ibrox in advance of the SPL 2020/2021 season. “Following …
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Closing 2019 trading, IMG Arena confirms that it has secured a long-term partnership to distribute Scottish Professional Football League (SPFL) content to the global betting market. Agreeing terms on a five-year arrangement, IMG Arena will act as lead distributor of SPFL ‘live stream broadcasts’, and will maintain production set-ups for certain SPFL matches. The distribution will encompass Ladbrokes Premiership matches including the …
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Serving GVC Holdings’ group-wide ‘Changing for the Bettor’ social responsibility mandate, Ladbrokes informs that it will not renew its legacy title sponsorship of the Scottish Professional Football League (SPFL). The bookmaker, who has served as SPFL sponsor since the 2015/16 season, had previously chosen to donate its £2 million per season sponsorship to industry charity GambleAware, promoting its ‘Bet Regret’ …
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Sky Sports has confirmed that it will become the exclusive broadcaster of Ladbrokes Scottish Premiership content from 2020, agreeing on a five-year deal with the Scottish Professional Football League (SPFL). UK news sources report that Sky Sports blew competitor BT Sports out of the water with a £100 million package, bolstering its dedicated ‘Sky Football’ programming for 2020. Confirming the …
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The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva. Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One …
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Ladbrokes marketing has vowed to place social responsibility at the forefront of its renewed Scottish Professional Football League (SPFL) sponsorship. The bookmaker has been the title sponsor of the SPFL since 2015, and yesterday confirmed that it had renewed the partnership for a further two seasons of Scottish football, in a deal reported to worth £5 million. As lead SPFL …
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Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues. The original deal, signed in 2015, was the most lucrative in Scottish football …
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