Tag Archives: Neil Doncaster

Responsibility mandate sees Ladbrokes end SPFL legacy sponsorship

Serving GVC Holdings’ group-wide ‘Changing for the Bettor’ social responsibility mandate, Ladbrokes informs that it will not renew its legacy title sponsorship of the Scottish Professional Football League (SPFL). The bookmaker, who has served as SPFL sponsor since the 2015/16 season, had previously chosen to donate its £2 million per season sponsorship to industry charity GambleAware, promoting its ‘Bet Regret’ …

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Sky Sports nets exclusive broadcast rights for Ladbrokes Scottish Premiership

Sky Sports has confirmed that it will become the exclusive broadcaster of Ladbrokes Scottish Premiership content from 2020, agreeing on a five-year deal with the Scottish Professional Football League (SPFL). UK news sources report that Sky Sports blew competitor BT Sports out of the water with a £100 million package, bolstering its dedicated ‘Sky Football’ programming for 2020. Confirming the …

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SPFL agrees international media rights deal with Swiss agency

The Scottish Professional Football League (SPFL) has moved swiftly to secure an international media rights agreement with media and marketing agency Infront, following the recent termination of the league’s agreement with MP & Silva. Based in Switzerland, Infront will look to establish new agreements with overseas broadcasters that will allow matches from the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League One …

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Ladbrokes – Social Responsibility will drive new Scottish Football sponsorship

Ladbrokes marketing has vowed to place social responsibility at the forefront of its renewed Scottish Professional Football League (SPFL) sponsorship. The bookmaker has been the title sponsor of the SPFL since 2015, and yesterday confirmed that it had renewed the partnership for a further two seasons of Scottish football, in a deal reported to worth £5 million. As lead SPFL …

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Ladbrokes extends SPFL sponsorship to 2020 with bumper deal

Ladbrokes has opted to extend its sponsorship of the Scottish Professional Football League (SPFL) to 2020, giving the Scottish football divisions a welcome cash boost. The deal is believed to be worth £5 million, with the betting brand also agreeing to up its investment in the leagues. The original deal, signed in 2015, was the most lucrative in Scottish football …

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Betfred signs title sponsorship deal for Scottish League Cup

The SPFL have confirmed that Betfred has agreed a three-year deal to become the exclusive title sponsor of the Scottish League Cup, which will become known as The Betfred Cup. The agreement represents another significant investment into Scottish football. Betfred will assume its rights ahead of the start of the 2016/17 competition, which starts in July with an exciting new …

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SPFL launches probe investigating Ladbrokes’ Derek McInnes market

The relationship between the Scottish Professional Football League (SPFL) and its main sponsor Ladbrokes appears to be at odds, as the governing body ordered an official probe regarding the publishing of odds that Aberdeen FC manager Derek McInnes was ready to leave the club.  Aberdeen FC officials reacted angrily to the news published by Ladbrokes PR department that it had …

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