Tag Archives: Neil Banbury

32Red & Unibet to serve as National League’s community partner

Kindred Group’s 32Red and Unibet sportsbook brands will serve as principal betting partners of the Vanarama National League – England’s highest tier of non-league football. A two-year partnership was agreed, with 32Red and Unibet to be promoted across the National League’s stadiums, digital and social media channels. Updating stakeholders, the National League underscored the brands proven credentials in participating in …

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32Red strikes landmark Rangers sponsorship extension

Betting brand 32Red – part of the Kindred Group – will continue as the front-of-shirt sponsor of Scottish Premiership team Rangers, securing the largest sponsorship agreement in the club’s history. As part of the contract, 32Red will appear on the front of both Rangers’ home and away shirts, whilst sister brand Unibet will also feature on players’ jerseys during domestic …

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Kindred Group aligns with Middlesbrough FC in community initiative

Image of Middlesbrough FC's Riverside Stadium

Kindred Group has donated its shirt sponsorship of Middlesbrough FC to the MFC Foundation as part of a new agreement with the Championship club to strengthen its links with community initiatives. The online gambling operator, which owns sports betting and casino brands 32Red and Unibet, is one of Boro’s principal partners. The two parties currently promote safer gambling practices through …

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32Red’s Neil Banbury: A ban on gambling sponsorships could be fatal for sporting club initiatives

A ban on betting sponsorships would have a ‘huge impact’ on sporting organisations and important initiatives established by football clubs, 32Red’s Neil Banbury has warned. In an interview with Insider Sport ahead of the 2005 Gambling Act review, Banbury expressed his fears about how damaging prohibiting gambling companies from partnering with sports bodies and clubs could be. The operator recently …

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Wayne Rooney speaks from experience to support 32Red’s ‘Know Your Limits’ campaign

Kindred Group’s online betting subsidiary 32Red has announced the next instalment of its ‘Know Your Limits’ campaign, fronted by brand ambassador Wayne Rooney. The responsible gambling campaign sees Rooney interact with former boxer Carl Frampton and jockey Paddy Brennan, asking candid questions related to gambling behaviour and awareness.  Rooney, 34, who has been open about his own gambling issues in …

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SBC’s Year In Review: April 2019’s big betting news

As 2019 comes to a close SBC looks through the year to highlight major news that you might have missed in the sports betting world. This fourth edition looks at April and more specifically at horseracing’s shortcomings, Sportradar’s Brazilian preparation, how gambling companies can do more than just support a club’s performance on the pitch and the challenges faced in …

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Kindred rolls out responsible gambling campaign for 2019/20 season

Continuing to strengthen its commitment to the prevention of gambling-related harms, Kindred Group has confirmed an extension to its responsible gambling strategy through its football clubs in the UK which will see the operator group roll out a series of messages across matches in the 2019/20 season. Due to be rolled out through its 32Red and Unibet brands, Kindred will use …

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32Red nets Leeds United centenary sponsorship

Championship football club Leeds United has confirmed that it has secured a two-year extension with Kindred Group Plc promoting the firms 32Red brand. Online bookmaker 32Red will serve as Leeds United official shirt sponsor for the Yorkshire club’s upcoming centenary season. The agreement sees 32Red continue its existing relationship Leeds United, first established in 2016. Leeds United Executive Director Paul …

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Unibet integrates Gamban technology into self-exclusion process

Kindred Group’s Unibet has agreed to integrate Gamban‘s blocking software into its self-exclusion process, making it the first UK bookmaker to do so. The extension to the partnership between the duo will ensure that all Unibet customers have  unlimited access to Gamban free of charge courtesy of Kindred. It comes as a bid to further help customers access the self-exclusion tool …

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32Red – Blanket sponsorship ban will not prevent problem gambling

In response to the new ‘National Strategy’ on gambling harm reductions rolled out by the UK Gambling Commission, online casino 32Red has stated that “a blanket ban on sponsoring clubs will not stop problem gambling.” The statement follows the recent announcement that 32Red has penned a new sponsorship deal with Derby County Football Club, which sets out to sponsor the …

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