HBA Media has renewed its distribution rights to the Breeders’ Cup World Championships on a multi-year basis. Covering the 2022, 2023 and 2024 events, the renewal of HBA’s contract with the fixture marks the 10th year of the partnership and covers exclusive linear and digital distribution. The upcoming 2022 edition of the tournament will take place from 4-5 November at …
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Sportradar has continued its commercial strategy of expansion in the US sports betting market by securing partnerships with the Baltimore Ravens and New York Jets of the National Football League (NFL). The agreement will see the data and analytics provider leverage ad:s – its full service, data-driven marketing solution – to refine the affiliate and marketing strategies for both teams, …
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The Drone Racing League (DRL), the highest global rank of professional drone racing, has sanctioned Genius Sports to commercialise its event data for sports betting services. Confirming a multi-year agreement, Genius will work with DRL to develop fan enticing and integrity safe betting products for regulated sports betting market incumbents. Marked as a key objective, Genius has tasked with ‘reimagining …
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The management of Royal Ascot has disclosed that its 2019 Festival will feature its highest international broadcast coverage, with festival programming made available to over 650 million homes worldwide. Beyond extensive UK coverage offered by ITV and Sky Sports Racing, Royal Ascot programming will be broadcast in Japan, the US, China, Australia, France and the Middle East. Regarded as the …
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Speculation and rumour are rife in the world of media and entertainment, as Rupert Murdoch controls the destiny of warring US giants Comcast and Walt Disney Co. Last week UK Culture Secretary Matt Hancock delivered the UK government’s long-awaited verdict to allow Murdoch’s 21st Century Fox to acquire European digital broadcaster Sky Plc for £12 billion. Hancock and DCMS have …
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Racing UK will televise America’s most prestigious race, the 2014 Kentucky Derby, in an exclusive programme aired on Saturday night. The Churchill Downs meeting will feature bookies’ favourite, California Chrome, and is due off at approximately 11.24pm. The specialist UK and Irish horseracing channel will incorporate the award-winning NBC coverage from the course, with Angus McNae and James Willoughby on-hand …
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