Seeking to enhance its NBA season 2018/19 inventory and engagement, sportsbook platform and betting services provider SBTech announces that it has expanded its ‘Yourbet Betbuilder’ tool to incorporate basketball markets. As an industry stakeholder, SBTech declares a ‘market first’, extending popular Betbuilder provisions to incorporate basketball betting, a tool which to date has focused its engagement on football markets. Greg …
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NBA betting increases as Sky signs new broadcasting partnership
The NBA season got underway this week, as the much fancied Boston Celtics picked up an entertaining 105-87 victory against the 76ers. With the liberalisation of sports betting in the US, this NBA season will inevitably attract exponential interest from the betting sector. Additionally, Oddschecker revealed that the UK gambling sector has seen interest in the NBA increase, after Sky …
Read More »Kambi seeks to become ‘clutch player’ of NBA betting
Stockholm-listed sports betting platform and software provider Kambi Group Plc views the start of the new NBA season as yet another early pacesetter for the liberalised US betting market. The technology group has revamped its entire NBA markets inventory, seeking to bring new betting dynamics to the unique sport of basketball. Kambi states that it has developed the sector’s most comprehensive …
Read More »PointsBet makes big NJ opening noise with Allen Iverson
Introducing itself to the regulated New Jersey betting market, Australian sportsbook PointsBet (pointsbet.com) has recruited the services of NBA legend Allen Iverson. The new Garden State incumbent plans to release its first US online sportsbook property this November. Prior to its official sportsbook launch, PointsBet will host a free-to-enter $1 million NBA sweepstake, allowing sports fans to pick the 8 …
Read More »Chuck Schumer’s ‘federal framework’ receives mixed reception
US debate and discussion has expanded with regards to developing a ‘federal sports betting framework’, following Democratic Party Senate Leader Chuck Schumer’s proposal of an initial mandate. One of the highest ranking Democrats, Schumer leads party policy development as leader of the ‘Senate Democrat Committee’. On Wednesday, Schumer unveiled to ESPN a memo which proposed initial provisions for the development …
Read More »Sportcast powers multi betting boost for Ladbrokes Australia
Technology from Sportcast has helped Ladbrokes Australia to launch the industry’s first limitation free accumulator betting product. The operator’s Multiverse platform enables punters to combine any selection, including Same Game Multis powered by Sportcast and singles bets from any sport or racing event, within the same accumulator. After adding selections, punters can switch on or off any combinations of singles …
Read More »CBS enjoys advertising benefits since PASPA repeal
Since the repealing of PASPA, the progress of US sports betting in the country has been significant and although it’s far from complete, it’s already proving a profitable source for broadcasters in the States. Issuing a corporate update, CBS outlined that in Philadelphia it has reaped the benefits of adverts related to betting products, revenue that it anticipates will be …
Read More »‘Changing Times’… MGM Resorts secures historic NBA partnership
MGM Resorts International announces its second major partnership of the week, confirming that its has secured a ‘first of a kind’ sports betting arrangement with National Basketball Association (NBA). NBA Chief Commissioner Adam Silver and MGM Resorts President & CEO Jim Murren announced the partnership this afternoon in New York city. For the first time, the NBA will open its …
Read More »LeBron’s LA dreams liven up NBA markets
The most sought after free agent in Basketball has finally chosen his next destination, and LeBron James’ decision to join the LA Lakers has had a huge impact on NBA betting markets. As reported on SBCAmericas, the move comes after James’ four years in his second stint in Cleveland and four consecutive NBA Finals (one win, three losses against Golden …
Read More »Unanimous vote leaves New Jersey on brink of sports betting
New Jersey is on the cusp of having a fully legal sports betting framework, after its legislature voted unanimously to pass a bill that will regulate and tax sports betting at casinos and racetracks in the State. The decision now rests with the State’s Governor, Phil Murphy who is in a position where he must give final confirmation prior to the …
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