Highlight Games Limited announces a major coup partnering with the NBA and its syndicate National Basketball Players Association (NBPA) to launch new virtual sports property – ‘NBA Last 90’. Highlight Games is a developer of specialist virtual games content, utilising real sports footage to engage wider audiences. The announcement sees Highlight Games launch NBA Last 90, which will ill utilize actual …
Read More »
According to recent figures published by customer retention specialist Optimove, it has been suggested that operators should focus upon growing their year-round player engagement figures. The data points out that the vast majority of punters mainly engage in betting activity during major sporting events, as Optimove suggests that ‘the average number of bettors drops 60 per cent following the finals.’ …
Read More »
Genius Sports has appointed Romain Vez to head up the company’s global basketball strategy, significantly enhancing the data supplier’s senior team. Vez will be tasked with overseeing the management and expansion of Genius Sports’ partnerships with over 250 basketball leagues and federations worldwide. Commenting on his new position, Vez stressed: “Genius Sports has an unrivalled reputation for delivering major digital …
Read More »
A recent recipient of re-certification from the ISO for the quality, efficiency and distribution of sports data, Sportradar has refused to rest on its laurels, particularly when it comes to embracing the “next generation” for how this data is collected. David Lampitt is the Head of Global Sports Partnerships for Sportradar, whose data collection process currently involves more than 7,000 …
Read More »
As the post-PASPA revolution rolls on, the US will “set a new benchmark” for how sports leagues and rights holders try to extract value from its nascent sports betting market. That was a prediction made by David Lampitt, Managing Director of Group Operations at Sportradar, as part of last month’s Betting on Football conference. Speaking on the ‘Data – do …
Read More »
Spanish gaming operator Codere has been unveiled as the NBA’s first official games partner in Mexico. The partnership will be promoted in retail stores across the country, on the website platform of Codere and the NBA, including NBA.com, the NBA app, and social media platforms for NBA Mexico. Angel Fernandez, Director of Marketing at Codere, commented on the new partnership: …
Read More »
US Basketball’s NBA has moved to strengthen its Latin American profile, confirming it has secured a multi-year partnership with Uruguay-licensed gambling operator La Banca’s ‘Supermatch’ sportsbook property, which becomes the first ‘official gaming partner‘ of the NBA for Latin America. The new partnership will be promoted across the 6,000 Supermatch Uruguayan retail betting points, with the sportsbook brand further securing exclusive coverage on …
Read More »
Sportradar and Genius Sports have become the NBA’s first betting data partners in the US, with both gaining non-exclusive rights to distribute official NBA betting data to the country’s licensed sports betting operators. Commencing at the start of the upcoming NBA season, Genius Sports and Sportradar will work closely with the NBA to ensure those who choose to bet on sports legally have …
Read More »
Major League Baseball (MLB) has followed in the footsteps of the NBA and NHL by striking a betting partnership with MGM Resorts. The two parties have announced an all-inclusive agreement that designates MGM Resorts as the first-ever ‘Official Gaming Partner of MLB’ and ‘Official Entertainment Partner of MLB’. The deal will combine the MLB brand with MGM Resorts and playMGM …
Read More »
MGM-GVC Interactive LLC, the new US strategic joint venture developed by MGM Resorts and GVC Holdings, has confirmed that it will utilise Sportradar as exclusive data supplier for its US sports betting provisions. The agreement sees Sportradar become the lead data provider for MGM-GVC interactive’s new and existing land-based and digital properties. Updating the market, MGM GVC Interactive’s new Chief …
Read More »
SBC News Voice of the Sports Betting Industry