Tag Archives: NBA

Tally Technology eyeing up ‘broader than ever’ fanbase with NFL and NBA Game Center

SBC News Tally Technology eyeing up 'broader than ever’ fanbase with NFL and NBA Game Center

Tally Technology is targeting engagement with NFL and NBA fans with the launch of its Game Center, a new gamification platform. The platform features a community element, with fans of the leagues able to play against each other in private groups, alongside other ‘team-themed playing experiences’ targeting a ‘broader-than-ever cross-section’ of sports followers.  Game Center has been taken live with …

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FUN88 nets NBA’s Tony Parker as brand ambassador

SBC News FUN88 nets NBA’s Tony Parker as brand ambassador

FUN88 has announced that Tony Parker has become an official brand ambassador for the Asian sports betting operator. The basketball star and four-time NBA Championships winner will assist in fronting a series of dedicated promotions and ‘thematic activations’ for the sportsbook.  This partnership begins with immediate effect, and is said to leverage long-term scope for collaboration. A senior spokesperson from …

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Sportradar ‘unlocks potential’ of NBA optical tracking data for BetMGM

SBC News Sportradar ‘unlocks potential’ of NBA optical tracking data for BetMGM

BetMGM has signed a new deal with Sportradar for access to products and services to be powered by official NBA optical tracking data. For the first time, the sports technology company will provide BetMGM access to ‘next-generation products and services’ that leverage NBA optical tracking data, which is provided exclusively by Sportradar through its partnership with the league.  Eduard Blonk, …

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Tally: Data clean rooms can help sportsbooks get ahead of the game

SBC News Tally: Data clean rooms can help sportsbooks get ahead of the game

Rupert Huelsey, Co-Founder, Chief Technology Officer and Chief Operating Officer at Tally, looks at how adopting a smarter approach to marketing could pay dividends as sportsbooks cut back on lavish acquisition campaigns. Until recently, money was no object for the biggest sportsbook operators in the US sports betting space. Acquisition of bettors was the number one concern and the huge …

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Dotan Lazar: LSports is setting the pace for in-play betting

SBC News Dotan Lazar: LSports is setting the pace for in-play betting

Dotan Lazar, CEO and Co-Founder at LSports, writes for SBC Americas about how in-play markets can be a “natural evolution” for sports betting before explaining how LSports’ data feeds and coverage can help sports betting operators ‘get in on the action’. The NBA playoffs began this week and will continue until a champion is crowned in June. During this time, …

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Betano nets two-time NBA MVP Antetokounmpo as first global ambassador

SBC News Betano nets two-time NBA MVP Antetokounmpo as first global ambassador

Betano has inked with NBA star Giannis Antetokounmpo who becomes the operator’s first-ever global brand ambassador. A two-time NBA MVP and 2021 NBA Champion, Antetokounmpo joins the online sports betting and gaming operator in a partnership that will include branded content, events and community outreach work throughout the Betano markets.  George Daskalakis, Co-Founder and CEO, Kaizen Gaming, said: “We could …

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Futbol Sites gives LatAm NBA fans access to ‘entire season’ of content

SBC News Futbol Sites gives LatAm NBA fans access to ‘entire season’ of content

Playmaker Capital Inc-brand Futbol Sites has partnered with the NBA to distribute official highlights and content via social media channels in select Latin American countries. The digital sports media group will give the league’s fans in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela access to NBA highlights on Facebook, Instagram, Twitter and YouTube. This will be from …

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Genius Sports’ Second Spectrum signs NBA analytics deal

Genius Sports’ Second Spectrum signs NBA analytics deal

Further expanding Genius Sports’ reach and visibility in North American wagering and sports, the firm’s Second Spectrum subsidiary has penned a deal with the NBA. The agreement between the London-based, NYSE-registered sportstech firm and the basketball league will focus on data and analytics, continuing to integrate NBA tracking data, basketball insights and analytics engine. On a broader scale, Second Spectrum …

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Experts from NFL, NBA, NASCAR and major media to headline SBC Summit North America

SBC Summit North America

The intersection of sports, teams, and media will be one of the key highlights of the SBC Summit North America conference and exhibition, which is set to take place from May 9-11 at the Meadowlands Exposition Center in New Jersey.  Boasting several panels, the ‘Sports, Teams & Media’ conference track on the second full day of the event (May 11), …

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NBA 2K League hands out indefinite bans following betting breaches

SBC News NBA 2K League hands out indefinite bans following betting breaches

The NBA 2K League has announced that it has disqualified six players and a coach from competing in any league games. Following an investigation, the aforementioned associates had been found to have violated the sport’s gambling rules. Christopher Lafanette, Dorian Earl Miller and Robert Nastasi of Blazer5 Gaming, Kimanni Ingram of Jazz Gaming, and Zekirri Dennis of Mavs Gaming all …

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