Tag Archives: NBA

Sportradar AG has achieved all commercial and operating objectives of a ‘dynamic 2023’ as the Nasdaq sports technology group sets the target of surpassing €1bn in corporate revenues in 2024.  Publishing its full-year 2023 accounts, Sportradar lauds its third consecutive year of double-digit growth as corporate revenues stand at €878m, 20% above FY2022 results of €730m.  Double-digit growth in headline …

Sportradar has launched an enhanced betting-related functionality within NBA League Pass in partnership with the NBA. Sports betting content, such as point spreads, over-unders, and money lines, will now be seamlessly integrated into the sport’s live streaming platform – powered by emBET, Sportradar’s over-the-top (OTT) solution. Speaking on how the partnership will elevate the in-play betting experience, Patrick Mostboeck, Sportradar …

Tally Technology is targeting engagement with NFL and NBA fans with the launch of its Game Center, a new gamification platform. The platform features a community element, with fans of the leagues able to play against each other in private groups, alongside other ‘team-themed playing experiences’ targeting a ‘broader-than-ever cross-section’ of sports followers.  Game Center has been taken live with …

FUN88 has announced that Tony Parker has become an official brand ambassador for the Asian sports betting operator. The basketball star and four-time NBA Championships winner will assist in fronting a series of dedicated promotions and ‘thematic activations’ for the sportsbook.  This partnership begins with immediate effect, and is said to leverage long-term scope for collaboration. A senior spokesperson from …

BetMGM has signed a new deal with Sportradar for access to products and services to be powered by official NBA optical tracking data. For the first time, the sports technology company will provide BetMGM access to ‘next-generation products and services’ that leverage NBA optical tracking data, which is provided exclusively by Sportradar through its partnership with the league.  Eduard Blonk, …

Rupert Huelsey, Co-Founder, Chief Technology Officer and Chief Operating Officer at Tally, looks at how adopting a smarter approach to marketing could pay dividends as sportsbooks cut back on lavish acquisition campaigns. Until recently, money was no object for the biggest sportsbook operators in the US sports betting space. Acquisition of bettors was the number one concern and the huge …

Dotan Lazar, CEO and Co-Founder at LSports, writes for SBC Americas about how in-play markets can be a “natural evolution” for sports betting before explaining how LSports’ data feeds and coverage can help sports betting operators ‘get in on the action’. The NBA playoffs began this week and will continue until a champion is crowned in June. During this time, …

Betano has inked with NBA star Giannis Antetokounmpo who becomes the operator’s first-ever global brand ambassador. A two-time NBA MVP and 2021 NBA Champion, Antetokounmpo joins the online sports betting and gaming operator in a partnership that will include branded content, events and community outreach work throughout the Betano markets.  George Daskalakis, Co-Founder and CEO, Kaizen Gaming, said: “We could …

Playmaker Capital Inc-brand Futbol Sites has partnered with the NBA to distribute official highlights and content via social media channels in select Latin American countries. The digital sports media group will give the league’s fans in Argentina, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela access to NBA highlights on Facebook, Instagram, Twitter and YouTube. This will be from …

Further expanding Genius Sports’ reach and visibility in North American wagering and sports, the firm’s Second Spectrum subsidiary has penned a deal with the NBA. The agreement between the London-based, NYSE-registered sportstech firm and the basketball league will focus on data and analytics, continuing to integrate NBA tracking data, basketball insights and analytics engine. On a broader scale, Second Spectrum …