Tag Archives: NBA

Every sports content site is driven by video – why should betting be different?

video

A seasoned marketing executive who previously headed up the sportsbook division at 888 Holdings, Yuval Benyamini joined content platform WSC Sports in February 2021 as Head of Betting Business Development. Fast forward just a few months and we learned that WSC Sports had teamed up with Sportradar to launch the sports betting sector’s first ‘Live Video Notification’ push service.  We …

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Betway owner Super Group sets course for $4.75bn NYSE IPO

Betway is set to become the industry’s next listed US property, as its owner Super Group outlined its intentions to merge with an SPAC vehicle to secure a footpath to listing on the New York Stock Exchange (NYSE). This Sunday, Guernsey-based Super Group confirmed that it had ‘entered a definitive agreement’ to combine its business with blank-cheque SPAC – Sports …

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How Swish Analytics is boosting Sky Bet’s player engagement with top US sports

Swish Analytics

Swish Analytics, a leading US-based data and odds provider, has continued its partnership with UK gambling operator Sky Bet to drive expansion of the Request-A-Bet offering across the top four sports leagues in the US – the NBA, NFL, MLB and NHL.   Swish’s Pre-built Accumulators and Bet Request products have allowed Sky Bet to exponentially expand its Request-A-Bet offerings and …

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Sportradar strengthens US offering through Synergy Sports acquisition

Sportradar has entered into a definitive agreement to acquire Synergy Sports, the market leader when it comes to data and video analytics for the US college and professional sports space. The agreement, which comes hot on the heels of Sportradar’s acquisition of personalised messaging platform Fresh Eight, cements its position in the US market where it holds ‘keystone’ partnerships with …

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NBA maintains Genius and Sportradar as lead betting data suppliers  

The NBA will maintain its existing data supplier arrangement for the global sports betting sector, continuing to utilise Genius Sports and Sportradar as lead distributors for bookmakers and wagering-related activities. The arrangement will continue to see Sportradar act as lead NBA and WNBA for data distributor US and global sports betting markets, as Genius maintains its position as an NBA …

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Barcelona Summit: Betting in the midst of changing technology and social cycles

A captivating discussion on the generational change that sports betting is currently witnessing opened the SBC Summit Barcelona – Digital conference agenda. Two executives locked in the eye of the storm are Jason Robins, CEO of DraftKings, and Sportradar founder Carsten Koerl, who were both on hand to debate 2020’s sweeping reform of betting’s global landscape and standard operating norms.   …

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BetInvest: The benefits of separating esports betting markets

Writing for SBC News, full-cycle betting software provider BetInvest shares its vision for the esports industry, touching upon the importance of separating traditional titles and ‘eGames’ whilst analysing possible trends for the future. Since March, the interest towards esports, in general, has increased by 20% among the 18-25 age group, and by 50% among the 26-35 age group. This was …

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DraftKings CBO – Industry ‘only just scratched the surface’ of US sports betting

Ezra Kucharz, Chief Business Officer at DraftKings, believes there are still big things to come from the US market when it comes to sports betting and told audiences at the SBC Digital Summit North America that the industry can play a huge role in fan engagement for US sports while they are unable to allow spectators at games. “What is …

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