Tag Archives: NBA

Nathan Rothschild: GTG Network – Why Free-to-Play is lockdown’s most valuable lesson

As the resemblance of a sports calendar remerges for 2020, the global lockdown has asked serious questions of bookmakers’ customer engagement and long-term retention capacities. Nathan Rothschild, co-founder of sports betting innovation studio GTG Network, lays out why under the toughest business conditions, free-to-play (FTP) games and content have proved their value beyond simple concepts. ____________________ The near-total wipe-out of …

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ESI Digital Summit: Esports targets place at broadcasting’s top table

As esports continues to engage new audiences, traditional broadcasters such as FOX and BT Sport have begun to optimise competitive gaming events such as Virtual F1 and eNASCAR in order to diversify their content.   Allan Hvid, Head of Esports and Football for TV 2 in Denmark, spoke at ESI’s Digital Summit, highlighting new dynamics between esports and traditional broadcasters in securing …

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BETBY enhances esports portfolio with basketball product

Sports betting supplier BETBY has enhanced its esports range with the addition of eBasketball to its portfolio. The basketball solution will provide sportbooks with 24/7 betting options, similar to BETBY’s FIFA18 24/7 offering. Moreover, BETBY will provide competitive fixtures featuring NBA, WNBA and All-Star teams, supplemented by Twitch video coverage of every match. Sergey Tsukanov, Chief Risk Officer at BETBY, …

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RTSmunity: Data is imperative to esports’ success in the betting industry

Esports betting has taken centre stage as a viable alternative for bookmakers during the COVID-19 crisis. However, with this relatively new sector garnering a lot of attention, questions are being raised as to how stable it is compared with traditional sports betting.  It is vital that esports betting keeps its integrity during this period as a mistake could derail the …

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Why leading esports titles should not be overlooked as substitutes to real sports

The coronavirus pandemic has proved to be a huge challenge for the entire betting community, and bookmakers have been confronted with a situation which they never thought they’d face. Who expected to see the Belarusian Premier League topping viewing charts across the globe? However, esports has also seen a sharp rise in viewership since the COVID-19 outbreak due to its …

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Martin Lycka – Responsibility is resilience during these testing times 

GVC Holdings Director of Regulatory Affairs Martin Lycka explains how 2020 events have handed the industry a crisis agenda that incumbents must accept and match with responsibility and good faith… The stakes have never been placed this high on operator conduct. ______________________ Sunday morning – end of winter. With the NHL and the NBA regular seasons entering their final quarter, …

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Bookmakers suspend NBA 2K20 all pro markets after leaks

NBA 2K20’s all pro tournament has provided bookmakers with another hurdle as the competition’s results leaked online, meaning that all online operators were forced to close betting markets on the event. Most bookmakers seemed to be under the impression that the NBA 2K Players Tournament would be aired live on ESPN, however the matches were instead pre-recorded prior to the …

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BetWarrior pays out COVID-19 postponed events

BetWarrior has paid out all bets made on events postponed or cancelled by the COVID-19 crisis, allowing punters to regain their winnings even if the competition was to resume later in the year. The deal will only be available for customers who placed a wager before March 12 and ranges from every sporting vertical including the NBA, La Liga, the …

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Smita Saxena: Stanza – Making time count in the age of constant disruption

Betting enters a new decade, in which its product propositions and engagement capacities will be yet again tested by changing consumer demands. Facing disruptions, SBC spoke to Smita Saxena Founder and CEO of Stanza, a fast-growth Silicon Valley enterprise seeking to revolutionise all dynamics related to user scheduling and time-keeping.  Stanza has proven its engagement dynamics for US sports leagues …

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Scott Longley – Dispelling the myths of sports data rights…

Sports leagues and governing bodies have emphasised the distribution of their data rights through ‘official partnerships’, sanctioned by chosen tech partners. Adjusting to digital disruptions across all media and entertainment verticals, the debate on sports data rights should not be handled as a black-or-white matter… ________________ Arguments over sports data – who owns it, who distributes it, who uses it …

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