Tag Archives: National Lottery

Allwyn UK has appointed London media agency Hearts & Science to act as the lead advertising account for the National Lottery.  Beginning in February 2024, Hearts & Science will take control of the media planning of the National Lottery under the new management of Allwyn UK – winner of the UK government’s Fourth National Lottery contract.  Back in February, Allwyn …

The High Court of England and Wales has decided against a legal claim by International Game Technology (IGT) regarding the upcoming National Lottery licence transition. IGT and outgoing National Lottery operator Camelot UK both lodged complaints against the UK Gambling Commission’s (UKGC) decision to issue the fourth National Lottery licence to Allwyn in September 2021. Both claims were dropped in …

Ahead of the transfer of National Lottery licence duties on 1 February 2024, Allwyn and Camelot have formulated a joint plan to assist retailers with upcoming changes. The duo is aiming to help retailers to electronically transfer Retailer Agreements from Camelot to Allwyn once the transition of licence duties between the two is complete on 1 February 2024. All Retailer …

Allwyn UK has confirmed the inbound appointment of Andria Vidler as the new CEO, effective from 1 October 2023. Vidler, a figurehead in UK media and entertainment, is set to helm Allwyn UK as it prepares to operate The National Lottery from 1 February 2024. The incoming CEO will replace interim chief Robert Chvátal, who stepped in to the role …

Allwyn UK, the inbound steward of The National Lottery, has selected Leo Burnett and VCCP London as the joint creative agencies of its advertising account. The agencies will lead the National Lottery’s creative marketing from February 2024, when Allwyn takes control of the Fourth Licence tender won in 2022. As a global advertising agency, Leo Burnett’s mandate includes developing captivating …

Robert Chvatal, Group CEO of Allwyn International, has asserted that the pan-European lottery conglomerate can balance its organic and M&A growth in what promises to be a transformative 2023. Speaking to SBC following the publication of Allwyn International’s Q1 results, which incorporated the performance of Camelot UK assets, the transaction resulted in an impressive 80% surge in revenues to €1.6bn, …

Camelot UK has reported total National Lottery sales of £8.2bn for the financial year 2022/23, marking the second-highest annual sales total in its corporate history.  The sales result reflected an increase of £96m, as prize money awarded to customers reached £4.69bn, creating 382 new millionaires and replicating the second-highest results achieved by Camelot UK. Lottery duty and retailer commissions saw …

Allwyn UK and Vodafone have announced a partnership to revolutionise the technology infrastructure of the National Lottery for the benefit of consumers, retailers, and good causes. A new National Lottery is set to launch on 1 February 2024, under the stewardship of Allwyn UK. Vodafone, which backed Allwyn’s bid as the ‘connectivity partner’, will power the collaboration to enhance the …

Lebby Eyres, the new Chief Executive of Health Lottery, brands herself as a ‘story-teller who is unafraid to put tough social narratives at the forefront of reinvigorating Northern-&-Shell’s lottery business. A former long-standing chief editor of Richard Desmond’s media empire, the appointment of Eyres as CEO of the Health Lottery surprised industry observers. Yet, she backs her experience and credentials, …

Allwyn Group has confirmed to SBC that Group CEO Robert Chvátal has assumed the role of Interim CEO of Allwyn UK “to drive on the transition towards the start of the Fourth Licence of The National Lottery” beginning on 1 February 2024. The leadership change sees David Craven, who has served as Allwyn UK CEO since June 2021, depart the …