As Wrexham AFC prepares for its League Two debut this weekend after National League promotion and securing fame with the Welcome to Wrexham docuseries, Entain has revealed the ‘Wrexham Effect’ in sports betting. Since Ryan Reynolds and Rob McElhenney took over the club in 2020, the operator’s Ladbrokes and Coral brands in the UK recorded an increase of 59% in …
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After a turbulent two years playing behind closed doors, Boreham Wood FC has experienced a positive 2021, with strong league results, an impressive FA Cup run and a mutually beneficial partnership with LV BET. Sponsorship arrangements between betting companies and football clubs have been under scrutiny, as the government moves ahead with its review of the 2005 Gambling Act. Gambling …
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In a continuation of its horse racing focused product-orientation and marketing, BresBet has announced support for a programme centred around the sport on a community radio station Three Valleys Radio. Three Valleys is a community sports programme developed by and for followers of National League team Yeovil Town FC, located in horse racing heartlands in the the Southwest of England. …
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Engagement between lower division football clubs and safer gambling organisations continues to increase, as a National League fixture on Tuesday was host to a number of charity delegates. A range of groups were invited to attend the match at Chesterfield FC’s Technique Stadium, including GamCare and the Young Gamers and Gamblers Education Trust (YGAM)- represented by Head of Delivery Sam …
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DCMS will allow the Premier League to renew its current broadcast agreements, without the mandatory requirement of undertaking a tender process for rights. The decision has been granted by DCMS to guarantee that funding remains consistent across all levels of the football pyramid, as the Premier League serves as the main benefactor of youth development, grassroots football academy and community …
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The UK government is reviewing the Premier League’s principal agreements with Sky Sports, BT Sport, Amazon Prime Video and BBC Sport for the £4.5 billion renewal of its existing media rights deal. The three-year extension, which runs from the 2022/23 campaign to the end of the 2024/25 season, requires the government’s approval to be rectified with the Competition Act 1998 …
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Horse racing will receive a much needed financial boost as part of the Department of Digital, Culture, Media and Sport’s (DCMS) latest tranche of funding. As a result of the DCMS’ latest round of sports funding, horse racing will receive £21 million in loans, committed to the Horse Betting Levy Board (HBLB). This funding ‘will ensure essential race day integrity …
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Camelot UK has underscored its ‘digital resilience’ after the National Lottery operator recorded its second-highest interim performance, generating ticket sales of £3.85 billion. Publishing its six-month results for the financial year of 2020/2021 (period ending 30 September), Camelot revealed that it had overcome an ‘18% hit in sales’ at the start of the pandemic in April. During the trading period, …
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The Department for Digital, Culture, Media & Sport (DCMS) has pledged £300 million to safeguard professional sports’ immediate future, as confirmed in its ‘Sport Winter Survival Package’. Emergency funds will be made available to sports governing bodies to distribute to clubs and organisations that have been affected by the ongoing COVID pandemic. Sports England will oversee the allocation of funds, …
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Vanarama National League clubs have voted by a ‘clear majority’ to cancel all remaining fixtures for its three non-league divisions. In total 90 per cent of all National League clubs, across its three leagues, responded to the organisation’s proposal to end the playing season for all fixtures scheduled up to and including 25 April 2020. As a result, the National …
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